Customer Satisfaction Level for Food and Services Provided by McDonald

London South Bank University

SCHOOL OF BUSINESS

BSc (Honours) Business Management

BBS-5-RME

Research Methods for Business and Management

Task 2

 Customer satisfaction level for food and services provided by McDonald

STUDENT NAME                        : Saw Yoon Yu Nan

STUDENT ID NUMBER                : G1525834P

LECTURER                                : Lakshmi Thambiayya

DATE OF SUBMISSION         : 7/1/2016

Declaration of originality

[pic 1]

STATEMENT ON PLAGIARISM

Name- Saw Yoon Yu Nan

Course- Bachelor of Business Management

Unit-BBS-5-RME

Title of Coursework-Customer satisfaction for food and services provided by McDonald.

I, the undersigned, confirm that I have read and understood the statement about plagiarism which is outlined in the students handbook and module guide.

I testify that the work that I have submitted accompanying this sheet is wholly my own, and that any quotations or section of text taken from the published or unpublished work of any other person is duly and fully acknowledged therein.

Signed…………………………………………………………………………….

Date submitted …………………………………………………………………    

Executive Summary

The first food restaurant market in Singapore is growing year by year and many people from Singapore would like to eat out than cooking. McDonald is one of the very famous restaurants in Singapore and stand in the market with high competition in fast food market, especially with Burger king.

Even though McDonald have strong brand name with the vast market share in Singapore, last few months ago, one of the customer complain to McDonald that he found out the worm from one of the McDonald meal. So, after happening this problem, the researcher would like to find out the current customer satisfaction rate for McDonald.

The researcher cannot collect the data from all the customers who consuming at McDonald because of time limitation. So, the researcher chose university students as target audience because the researcher thinks that most of the university students are like to eat fast food restaurants. The researcher chose Bugis McDonald as the study area for this research. The data will be collected though survey questions which involve 17 structure questionnaire. The result will be show with diagram like line chart, pie chart and etc.

As the result of this study, the customer is focus on customer service and price while choosing the fast food restaurants and many people agree that customer satisfactions is importance for every fast food restaurant. And, McDonald have better to develop its products and payment techniques in order to gain customer satisfaction.

Word Count

Number of Pages:         35

Number of Words:        6311

Word count is exclusive of the followings:

• Cover Page
• Heading and Sub-Heading
• Citation and Referencing
• Executive Summary
• Conclusion
• Appendix
• Gantt Chant
• Content Page

Contents

1: Critiquing the Literature/ Academic Paper        

1.1        Précis or summary of the paper        

1.2 Main Critique        

1.3Conclusion        

2. Research methods/Methodology        

2.1 Research Strategy        

2.1.1 Survey        

2.1.2 Action research        

2.1.3 Case Study        

2.1.4 Ethnography        

2.1.5 Grounded Theory        

2.1.6 Experimentation        

2.2 Research methods        

2.2.1 Qualitative research method        

2.2.2 Quantitative research method        

2.2.3 Mixed Methods        

2.3 Data collection and analytical tools/techniques        

3.Data Analysis and Findings        

3.1 Part-1: General questions        

3.2 Part-2: Important of customer satisfaction for fast food restaurants        

3.3 part-3: Customer satisfaction for foods and services provided by McDonald        

4: Conclusion        

5. Recommendations        

6. Reflexivity        

References        

Gantt cahrt

List of figure

Figure.1 Conceptual Framework……………………………………………………………………9

Figure-2: Gender………………………………………………………………………………….…18

Figure-3: Age…………………………………………………………………………………....….19

Figure-4: Visiting rate to McDonald………………………………………………………….…….19