Economic Case

Economic. For much of the developed world, and increasingly for the developing world, the airline industry is a pillar industry, a flag of economic progress. Without the existence of the airline industry, it would be quite impossible to aid the existence of other sectors. One must remember that the aspect covered by the airline industry is something not to be toyed with. It includes the wellbeing of all, thus, no other sector would continue to exist if this sector is annihilated from the whole of the economic world. The airline industry has been a core industry, a unique economic phenomenon, which has dominated not only the twentieth century, but also the fancy of the centuries even before modern civilization began. However, the industry now suffers from a series of structural schisms and has become riddled with contradictions and economic discontinuities. For the capital markets and the finance sector, it has lost a lot of its significance, as a result of ever declining profits and stagnant sales. The proliferation of products means that it has become hopelessly wasteful of economic resources. While all these and more sound like a very gloomy assessment of such a vast economic phenomenon, the industry is not in the end despondent. A different future is possible for the industry, a highly desirable one.

As for Cathay Pacific, Its investment in different countries can trigger different outcomes for it. The economy usually depends on stability of the economy itself and currency stability. But if the country chosen by Cathay Pacific to host its production has minimal salary demanding workforce, it would be a great choice.

Social. The world's airline industry affects the society as a whole. It employs millions of people directly, tens of millions indirectly. Its products have transformed society, bringing undreamed-of levels of transport and communication, changing the ways people lives and work. The social value of the elevated sense of communication and globalization that this industry brings involves the value of the people being brought back together after many years, even centuries of living isolated, among many others. For most of its existence the airline industry has been a model of social discipline and control and it is not just that the airline sector offers a 'pillar' of something else. There are, on the other hand, particular social issues to address in many developing countries, often those that are the result of an undertone of religious faith. The airline has the role to play in helping develop the impairment of such countries and it can be achieved at an acceptable social cost of the country is prepared to learn the necessary lessons from those who have traveled this route before it, and to make the necessary investments.

In the context of Cathay Pacific, the world is in continuous need of quality services and transport. Though the world contains