International Market

There are many factors for a company to consider when it decides to expand into an international market among these factors are macro environment topics such as economic, political, sociocultural, technological, ecological and legal. It is important for the company to examine all aspects of global expansion. Having a solid plan in place will ensure global expansion with ease.

This paper will discuss the various the various factors the company must consider before expanding into an international market.

With regard to the macro environmental topics economic has to do with the company's ability to turn a profit when expanding into an international market. Important economic issues to consider involve the state of the foreign economy such as a market boom, recession, depression and if the country has an inflation problem. Unemployment levels are another important factor to consider when expanding globally.

Important political factors to consider include tax policies, government issued safety regulations, the availability of government contracts. Shifts in the controlling political party can influence a company's success with regard to global expansion. International laws such as trade agreements and terrorists have a huge impact on the company's decision to expand globally is important to understand and respect the laws of the country your company wishes to expand into.

With regard to the macro environment factors of society the demographics of the population are of vital importance when expanding globally. It is important for the company to understand the society it will be operating in. For instance if the society places an emphasis on self-guided jobs with room for creativity may cause the company to adapt a workplace model which accommodates the workers in that country. Social trends also have an influence on which products or services the company provides.

Perhaps one of the most influential macro environment factors is technology this factor can influence how a company does business. New products created through research and development can help modernize the company so they are able to stay ahead of the market curve. Accompanies upper-level management must be able to accurately identify which new technology will be truly useful for the success of the company.

Environmental factors and concerns have short and long-term importance to companies interested in expanding globally. Natural disasters can disrupt production and supply operations. In some cases environmental issues can destroy company assets. An environmental risk assessment can be beneficial in preparing companies to handle many of the most likely crises that may arise in the foreign environment.

Legal factors can limit or change how a company does business. For example legal factors Main necessitate the hiring of additional management or the