Marien Life Tourism in Sri Lanka

Sri Lanka is an island with a rich cultural heritage, diverse landscapes, and a significant number of wildlife reserves. Today after three decades of ethnic unrest, tourist activities in Sri Lanka have shown promising signs of recovery, by becoming the fourth largest foreign exchange earner in Sri Lanka and contribute significantly to the economic growth and development of the country. Sri Lanka has immense growth potential in this industry if the correct blend can be presented to the world.

The main focus of the report will be on 'Nature and Adventure Tourism Industry' in Sri Lanka. The selected industry is a niche market in the tourism industry focusing on wild life, nature adventure trekking, mountain biking & cycling, rain forest exploration, diving surfing, whale/dolphin watching etc. With the developing tourism industry the focused niche market has a huge potential to grow in the years to come.

Firstly, to keep the focus narrow down in to one specific area, we will be mainly discussing about the "Marine Life Tourism" in Sri Lanka, and how it contributes to the growth of Nature and Adventure Tourism Industry as a whole. Therefore, Industry will be analyzed deeply, to get a better understanding about different customer segments and how the demand and supply mechanism works in today's context. After analyzing the Characteristics of the Industry, Strategic Approaches will be used to evaluate the Structure of the Industry. PEST Analysis will be conducted to get a clear picture about the future of the Nature and Adventure