Marketing Case

A tool that is used to enhance your business or promote a product, service, goods or gimmick. For the profitability.

In the world of business marketing is the heartbeat of a company's striving to achieve excellence. With a marketing plan and a target audience to sale their products and services to. Marketing is not just for the purpose of doing business. People are walking build boards from the clothing we wear, the negative/positivity we portray to in society, are all marketing strategies. The CEO of a company represents the brand of their company that is also part of marketing. Marketing has a lot of components attached to it. That helps to enhance marketing capability as a whole.

Marketing is consisted of different levels and terms that can be identified in different ways depending on the person defining marketing. One method of defining marketing can be the ability of what marketing can do. The goals, performance, and accomplishments for any company. One example is Walmart has one of the biggest retailer in the world everyone buys their services, products, and goods in one of their many retail stores. Consumers knows about Walmart and have dwindled in one of their stores on a weekly basis. Consumers want a bargain at a low price, but with great quality attached to the prices. As the economy rebuilds its self Walmart has built their products, services, and goods around the average consumers price range to be able to afford to shop for clothing, groceries, and other products we all need. The importance of marketing can become complicated in retail because it allows Walmart to remain one of the top retail giants. Walmart has done their homework to cater to the needs of consumers, culture, economy, competition, and what consumers want at a reasonable price.(Walmart 2014)

My second way of defining marketing is knowing the needs of people and the needs of the economy. A prime example is E-commerce shopping(Amazon 2013)became a huge cash cow over the past ten years. Amazon products and services are inexpensive to consumers, but a threat to other retail companies. Amazon has identified the needs of this market and also realized that consumers, goods, services, and products at a reasonable lower price than retail stores that you can just walk into. Amazon created the idea of selling products, services, and goods online made it more convent for consumers to buy items right in the comfort of there home, instead of going out to a actual retail store, crowded mall, or dealing with the likes of society in general. Amazon meets the consumer needs of inexpensive products by selling them online at a cheaper price. The gimmick is to cut cost by eliminating retail stores, but to keep in mind to meet the consumers needs. Without marketing these ideas would have other effects , and Amazon would not be a successful E-commerce online company as we see Amazon today in business.