Marquee Club, New York - Business Model Analysis

Summary

An overview of the report will show the recognition, evaluation and analysis of the activities of one of New York's most successful nightclubs. The report will in turn answer the four major questions for a more objective view of the business model of the Marquee Club. Based on the business model, the report will analyze customer factors as well as the services that Marquee provides to its customers. Finally, the report will analyze the new trend of nightclubs as DJs alongside traditional services that include opportunities, challenges to face and remedies.

Question 1:

With a clear case analysis, the report will begin with an assessment and discussion of Marquee's business model. According to Noad, one of the founders of the Marquee Club, the business model of the club is not just the traditional model of selling products to end consumers, Liquor, and accessories. In addition to the traditional B2C model, Marquee has expanded into B2B, which is a collaboration between businesses. Surprisingly, at that time, Marquee chose this direction. They invest in promoting other brands besides holding the club just for entertainment. Marquee has held a number of celebrity events including Guinness and Smirnoff, Jonny Walker to fashion brands such as Tommy Hilfiger, even Victoria's Secret bras. Marquee is now a premium advertising brand, not just a nightclub.

According to Doug's research, the reason Marquee is one of New York's "hotest" nightclubs is because they are prepared for long-term strategies, do not drown in the past, and respect real experiences. of cutomer. They focus on sound, light, service, everything is perfect for the customer experience. Customers can feel themselves using the most luxurious services with celebrity events or world-class DJs. Marquee bosses do not abandon their work, they train their marketing staff well, and experience themselves as customers to improve the service.

Based on analysis Exhibit 3, Marquee's main revenue comes from the make-up of the wine sale and event ticket sales. The biggest expense paid by Marquee is for promotional fees.