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Prince Edward Island Preserve Swot Case

Essay by   •  November 10, 2011  •  Case Study  •  431 Words (2 Pages)  •  4,002 Views

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capability to meet its market demand and ensure themselves to be the best in their field, but with little or barely any direction they would not know where to start when it comes to expanding their operations. They definitely have a competitive advantage over the competition, mainly because of the high focus of having a quality natural product; they just have to introduce it to other markets, not just only on-line but also expanding to other areas and opening new restaurants where others can also enjoy their products in person. Prince Edward Island Preserve Co has to understand that there is competition and I know that they felt as if they were competing in a world worldwide market but that's the price to pay when you open a successful business and other opportunist see the success and they want a piece.

Prince Edward Island Preserve Co definitely has a competitive advantage over its competition, mainly because of the natural quality that they ensure into their products that makes them stand out above the rest of the competition. They offer preserves in all type of flavors and they are using real fruit versus using artificial flavoring, in which most company may decide to use in order to compete. He also has a great workforce with limited turnovers, which helps him retain the best worker to help him run his business. He also has had many inquiries over the past years for quotations in large scale shipments. Prince Edward Island Preserve Co is definitely one of a kind, he just needs to see the advantage that he has over his competition and once all is said, he will for certain be able to focus on his next expansion venture.

Majority of the things that plays a role in his decision to expand his operations is only being able to open its store from May to October and his staff only working during that season. I can understand being that they have seasonal weather changes and it could be hard for them to retain that quality natural product, but not all places have (including the US) climate changes when the seasons change over. This could be a huge concern when deciding to expand and where to expand to. If he wants the company to grow, he needs to think outside the box.

Prince Edward Island Preserve Co SWOT analysis:

* S- Some of the strengths that Prince Edward Island Preserve Co are the fact that they are a small organization that has the potential to grow.

* They are very conscious of quality

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