Swot Case

Swot analysis:

Strength:

-Good reputation for customers, most customers recognized.

-Good and friendly service staff and perfect skilled chefs provide satisfied service and tasty food.

-The ordered food will be served to customers very fast, no need to wait for a long time to make customers feel bored, efficiency services.

-Strong brand image provide an edge over competitors.

Weakness:

-Not enough tables to serve large numbers of customers, so every time customers need to wait a long queue at the front of door to wait the eating customers to finish the food.

-Large numbers of customers causes noisy, some of customers complain about noisy of the restaurant.

-Since there are a large number of customers, of course the place will be easily to become dirty. Some of the customers complain the toilet and the floor is dirty and this will harm the reputation of restaurant.

-The price of food is quite expensive compare to others competitors.

Opportunities:

-The good quality of food may cause a strong growth in new markets.

-The good reputation and image will bring a strong economy (international market) to the restaurant.

-Restaurant advertising market provides a better growth opportunity.

-Provide new food based on market requirements.

Threats:

-Rising popularity of other sushi restaurant may affect its market share.

-New competitors in future, intense competition may affect revenues and profitability.

-The growth of the market price will make the customers unsatisfied.

-Big ideas are easy to copy, the design and the content of sushi may be copied by other competitors.