Product and Service Feasibility

Product and service feasibility

Based on the survey we had conducted among the potential customers which are consist of  staff and student of IIUM, most of the respondent gives a good response that they know about the existence of Ismaja Famili Enterprise since the company had been operated about 13 years in IIUM. Therefore, it is well known among the IIUM community. But fortunately most of them didn’t know that this beauty academy provide a haircut service, and slimming service. Basically, they only know that he only do selling product.

Furthermore, most of them told us that they are interested to join the beauty academy. Besides that, is also gives a job opportunity for the students. For instance, for those who already have the job they can join the beauty academy to gain skills and knowledge for themselves. While for those who are jobless, it gives opportunity for them to open up a new business which related to beauty entity such as spa treatment, hair salon and slimming centre.

The new concepts in the industry are by applying a shariah compliance concept which is very rare to find out in any beauty academy outside there. This is one of the attractiveness of the beauty academy which is everything that they provide in their services must fulfil the shariah compliances. This business was focusing on fulfilling the shariah compliances so there was some restriction in term of student’s demographic such as the gender of the customers. Women’s services will be entirely conducted by the owner itself who is Mrs. Jamilah while the men’s services will be handled by her husband Mr. Ismail. Any training services such as eyebrow threading, hair rebonding, and plastic surgery is not provided and totally prohibited.

Questionnaire for the business owner

1. Why you choose beauty academy in order to pursue in your next career?

The reason why they choose beauty academy for their next career is because beauty and spa industry is one of the fastest-growing professions in the country, providing abundant opportunities for career advancement, flexibility, and security. This is especially true as the demand for individuals seeking hairstylists, barbers, and aesthetician licenses has increased substantially over the years. 

1. Where will be the right location for you to build the beauty academy?

Beauty Academy will be located in urban area that provides a public services and facilities which play an essential role which easily accessible location for customers.

1. What is the uniqueness of your beauty academy compare to others?

Everything that they provide in their services must fulfil the shariah compliances. This business was focusing on fulfilling the shariah compliances so there was some restriction in term of student’s demographic such as the gender of the customers. Women’s services will be entirely conducted by the owner itself who is Mrs. Jamilah while the men’s services will be handled by her husband Mr. Ismail.

1. Who is your target market?

The target market for this beauty academy is divided into two which are geographic and psychographic segment. The geographic segment is the customer from all over Malaysia especially the Peninsular part. This is because everyone is care about their beauty and appearance. Besides that, the psychographic segment is expecting both genders to be the customer of Madam Jamilah’s beauty academy.

1. What will be the service provided for your students?

The academy offer a variety of skin, hair and nail services in our student salon for their students to gain hands-on experience working with clients, familiarizing them with the art and the service aspects of the spa and salon industry.

1. What is the qualification for someone you want to hire?

You don’t need any specific qualifications to work with the beauty academy. To do this job you’ll need an outgoing personality and a friendly manner. You’ll need to be able to communicate well and have excellent customer service skills. If you’re interested in fashion and make-up then this job may be perfect for you.