Room Division

3.3 Operational issues and performance

 Marketing activities:

1. Marketing target: offers quality services to international and domestic visitors.

2. Marketing strategies:

- Exploit effectively the potential resources; focus on the main factors to attract customers to stay longer.

- Develop and promote the brand name more popular.

- Develop sustainable tourism and conservation, use tourism resource effectively.

- Promote national traditions of local residents.

- Organize many special events to welcome customers.

3. Activities:

- Charming resort should invite the representatives of international and domestic tourism operators to stay at resort and evaluate quality of service.

- In low season, resort uses special promotions to attract customers such as discount or coupon.

- Need to upgrade rooms, facilities and infrastructures.

- Organize tours for guests to learn local resident's life and visit famous sightseeing in Con Dao.

- Recruit a public relation manager to coordinate with media, tourism operators and public to advertise eco image to customers.

- Develop many souvenir shops which have handmade gifts feature the culture of local residents.

 Human Resources

- Selecting the right employees will do better job for the hotel.

- Set up the orientation program to introduce new employees about the hotel overview, job duties and responsibilities, policies and so on that a new employee needs to know.

- Make advanced training program for staff to increase knowledge, skills, professionalism in order to ensure the highest level of service for guests.

- Each month, the manager evaluates the staff performance and reward to create motivation.

- Empower employee helps them to make decisions about their jobs, and take responsibility for their result.

 Customer Services focus: customer service is a very important aspect of the hotel. To get successful, we need to always be focused on improving the customer service.

- Train employees on the importance of offering good customer service.

- Set up a customer service policy to provide the hotel's details, clear direction and guidelines for staff to follow.

- Get feedback