Starbuck Coffee Company More Than Just Coffee
Essay by KellyV1979 • October 20, 2012 • Case Study • 323 Words (2 Pages) • 1,633 Views
Title of Presentation: Starbuck Coffee Company More than Just Coffee
Name of Presenter: Kelly VanDerveer
Description of Business Audience All consumers and company stockholders
Introduction: Starbucks Coffee Company has been named one of the best companies in the world to work for. Not only do they believing in providing the best quality products but also helping the farmers and people that make these great ingredients
Thesis Statement: Howard Shultz the founder of Starbucks Corporation displays use a dynamic leadership style, charismatic personality and vision to propel Starbucks as the premiere specialty coffee house in US. In addition to that, Howard Schultz leadership has enabled Starbucks Corp to be the world's largest chain of coffee houses and has become one of the most admired brands worldwide.
(Body of Outline with a minimum of 3 main points as Roman numerals and at a least two additional levels of sub points using capital letters and then numbers)
I. Introduction
A. History
B. Current status
II. Responsibilities
A. Community
1. Community Service
2. Creating Jobs
3. Youth Action Programs
4. Community Stores
B. Environment
1. Water
2. Energy
3. Recycling & Reducing Waste
4. Green Building
5. Climate Change
C. Ethical Sourcing
1. Coffee
2. Farmer Support
3. Cocoa
4. Tea
5. Store Products
D. Diversity and Wellness
III. Future
A. Global Responsibilities Report
B. Current and Future Goals
Conclusion: Starbucks is more than just coffee. They are an active member in the communities that they are located and strive for the better good for all who are involved.
References:
Garza, G. (2012). The history of Starbucks. Retrieved September 28, 2012 from , Web site:
http://www.catalogs.com/info/food/the-history-of-starbucks.html
(2000).
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