Sugar Free Chocolate

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5. Sugar free chocolate is made for those who have diabetes or anyone who wants to reduce their sugar intake. The diet industry has really become popular in the past ten years and as such, so has the diet chocolate industry. People with diabetes or consumers who are watching their weight are able to eat chocolate that is made without the ingredient of natural sugar. This chocolate is usually made with artificial sweeteners and the packaging reflects this change in ingredients. The wrapping and labeling on this kind of chocolate bar is almost always lighter, to indicate that it is lighter in calories and sugar, therefore, making it a light chocolate bar.

6. Finally, there is marketing towards young kids, in which companies make a product that is fun with packaging that has bright colors. There are a lot of chocolate producing companies whose target market is children. In order to attract children anywhere from two to sixteen, this kind of chocolate producer will make their labels appear bright and cheerful. A corporation like this will make their companies seem fun and sometimes quirky to attract children to other products they may offer.

Chocolate has been a part of the everyday consumers' lives for over a thousand years. It is only in the recent past that the consumer market for chocolate has been segmented into much smaller parts.