Target Audience Analysis in the Army

TARGET AUDIENCE ANALYSIS WORK SHEET

Analyst Name:

Date: November 2013

SPO: TA reports criminal/unlawful activities in North Pineland Province.

TA: Males, poor ages 18-25 living in rural Northern Pineland Province.

1) EFFECTIVENESS

Desired Behavior: Decrease crime in North Pineland Province.

What degree of power, control, or authority does the TA have in regard to the targeted behavior? The TA has a lot of power/control in regard to the targeted behavior because they are aware of the criminal/unlawful activities that are going on in the Northern Pineland Provinces and could report them. If the TA begins reporting people the crime rates will decrease making it a safer place to live. This gives them a lot of power/control to achieve the desired behavior.

What restrictions affect the TA in regard to the targeted behavior?

The TA is afraid that if they report the criminal/unlawful activities that people will find out and they will be harmed because of this. They believe that the reporting system is not in confidence. If the criminals find out the TA reported them, they will target them in future unlawful activities. This could put TA and their families in danger.

If the TA takes the desired action, what is the overall effect on the SPO?

If the TA commits to doing the desired behavior, the number of reports will rise and the crime rates will begin to decrease. When reports are being made, the law enforcement will be able to charge the criminals for the unlawful acts they have committed. As these criminals are being charged, the crime rate will go down because they are being taken off the street.

RATING: 4 (Effective)

2) CONDITIONS

Current Behavior: TA is not reporting criminal/unlawful activities in the North Pineland Province.

CAUSES

External:

(1) TA didn't report crimes because Sir Roland Merrick would not grant amnesty to a citizen involved in the independence movement if they had committed other crimes. (Atlantica- The Concise History, pg.46)

(2) TA knows of other people that reported crimes/unlawful activities being targeted in new crimes. (Newspaper Article, 29 October 2005)

(3) TA fears they will be shunned by North Pineland citizens if they report them. (Survey, 16 February 2005)

(4) TA does not know who to talk to or where to go to report crimes. (SITREP, 03 September 2005)

(5) TA knows that the police force is not strong in numbers. (Recruitment Ad, 31 May 2005)

Internal:

(6) TA believes that reporting the criminal/unlawful activities will not make a difference in crime rates. (Interview w/TA, 08 July 2005.)

(7) TA believes they will be targeted in future crimes if they report others. (Statement given by local elder, 25 March 2005.)

(8) TA feels that if they report the criminal/unlawful activities that it will not be confidential. (Assumption)

(9) TA believes the police force will not do anything to stop criminal/unlawful activities even when reported. (Assumption)

(10) TA believes law enforcement should be able to stop crimes without their help. (Interview w/TA, 13 November 2005)

EFFECTS

Positive Consequences:

(11) They are not going to be targeted for future crimes. (Interview w/TA, TPT 347 SITREP 08 May 2005)

(12) The TA does not have to take the time out of their busy schedule to report crimes. TA could be busy working and taking care of their families when home. They don't have time to call or file police reports. (Assumption)

(13) "They will not blame you for causing someone else to be charged with crimes." (Quote from a Pilot News Story 17 August 2005)

(14) TA will feel a sense of pride for helping solve crimes. (Assumption)

(15) If you don't report the first crime you see, the criminal will be likely to continue doing these acts. If criminals continue committing crimes and TA reports at a later date, they will have a stronger case against them. A stronger case against the criminal will result in more charges, which will take them off the street and lower the crime rates. (Survey 21 November 2005)

Negative Consequences:

(16) Crime rates continue to increase, making it an unsafe environment to live in. (Fayetteville Observer newspaper article 29 January 2005)

(17) If you do not report the crime, it could happen to you. (Assumption)

(18) You miss out on rewards if you know who committed the crime and don't report it. (Interview w/local law enforcement 16 June 2005)

Secondary Consequences:

(19) If the TA reports crimes and is targeted for future criminal acts, they are putting their families/friends in danger. (Assumption)

(20) If TA does not report crimes they see, the communities crime rates continue to rise. (Local law enforcement fact book 22 December 2005)

(21) If TA does not report crimes, community has to spend additional funds to fix damage caused by the criminal activity. (Survey 30 October 2005)

3) VULNERABILITIES

Motives

(1) TA needs to feel comfortable when going out by their self in the community. (Conditions 16, 17, 19, 20)

(2) TA wants to see government prosecute people who are committing crimes. (Condition 15)

(3) TA wants to collect rewards for reporting the crimes. (Condition 18)

(4) TA needs a safe community in order to be able to keep bringing in tourists for revenue. (Condition