The Paisa Restaurant

The Paisa Restaurant will provide a unique dining experience to all of our customers. Our food will be prepared daily with fresh local products, we will be serving dishes mainly from Colombia and Venezuela. The main dish will be an arepa con todo (Arepa with everything) this will consist of a Colombian arepa filled with shredded chicken along with fresh herbs and fresh vegetables. The public in Columbus Ohio wants a place where they can go relax, feel at home and have a meal prepared the way grandmother used to when they were little. The Paisa Restaurant will provide these types of foods to our clientele in Columbus Ohio. Our restaurant will be different than any other restaurant already in existence in this city, in fact there is no other restaurant that can and will deliver the type of foods that we have developed for the Latin American community. Also the atmosphere will be completely different than any other Restaurant the décor will be typical from the region and the foods will be completely different from any other Restaurant in Columbus Ohio.

Strengths-

Culinary experience from the owners

Creativity to décor the restaurant just as if you were in Latin America

Experience with P&L and Human resources

Knowledge of the market needs

Weakness

The need for capital

Difficult to go main stream with the American public.

Table of Contents

1. Products and services

2. Mission statement

3. Executive summary

4. Marketing vision

5. Differentiations

6. Core strategy

7. Marketing material

8. Marketing Calendar

9. Critical numbers