The Website of Shangri-La Singapore Hotel

1.0 Introduction 1

1.1 The chosen case study: the website of Shangri-La Singapore Hotel 1

1.2 Information and communication technology (ICT) 2

1.3 The reason of chosen such case study 3

2.0 Literature Review 4

2.1 Importance of Information and communication technology 4

2.2 Website evaluation 4

2.2.1 Qualitative approach to web evaluation 4

2.2.2 Quantitative approach to web evaluation 6

2.3 Destination Management System 6

2.4 Global Distribution System (GDS) 7

2.5 Mobile technology 7

2.6 Search Engine 7

3.0 Methodology 8

3.1 Ranking of website 8

3.2 Other information of website 9

4.0 The Case Study 14

4.1 General introduction 14

4.2 Analysis of survey conducted 15

5.0 Conclusion and Recommendation 19

6.0 References 20

7.0 Appendix 23

1.1 The chosen case study: the website of Shangri-La Singapore Hotel

The case chosen is the website of Shangri-La Singapore Hotel. The study is for the critical evaluation of the website of Shangri-La Singapore Hotel. It is an official hotel website which is mainly the official image of Shangri-La Singapore Hotel. The web site address is http://www.shangri-la.com/singapore/shangrila. When there are people visiting the website, the information of the hotel can easily transferred to people. The basic information including history, address, contracting way, the guest room information and other information are all can be shown on the web site. Shangri-La Singapore Hotel is a place which provided people with cozy, comfortable living conditions and services. The hotel began about 40 years ago. There are luxury guestrooms and suites in the distinctive wings, serviced apartments and luxury residences in four-storey villas. Also the hotel has wonderfully landscaped gardens and other facilities. Guests can get relax by the poolside or at CHI. There are also Spa room, Waterfall Café provide dinner, the Line, Nadaman Japanese Restaurant, Shang Palace and Lobby Lounge with musical entertainment which attracting guests all over the world. The website of Shangri-La Singapore Hotel opens a platform to those people who have the intention to book room. They can get information from the website of Shangri-La Singapore