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Vina San Pedro

Essay by   •  February 10, 2012  •  Essay  •  429 Words (2 Pages)  •  1,427 Views

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In evaluating the operating

performance and profitability of Vina San Pedro, Elton realized that the Company not only

suffers from lack of effective marketing, product line structure and production planning,

but also does not have a strong management team. The Company is anticipating higher

margins in the export markets over the next two to three years, due to poor wine

production yields in France and California this year. However, an expected economic

slowdown in Chile may offset revenue gains abroad. He has called upon you, an

operations management consultant and wine marketing expert from Sonoma Valley,

California to develop a cohesive strategy to improve the Company's market position, and

achieve growth in sales, margins and after-tax profits.

In evaluating the operating

performance and profitability of Vina San Pedro, Elton realized that the Company not only

suffers from lack of effective marketing, product line structure and production planning,

but also does not have a strong management team. The Company is anticipating higher

margins in the export markets over the next two to three years, due to poor wine

production yields in France and California this year. However, an expected economic

slowdown in Chile may offset revenue gains abroad. He has called upon you, an

operations management consultant and wine marketing expert from Sonoma Valley,

California to develop a cohesive strategy to improve the Company's market position, and

achieve growth in sales, margins and after-tax profits.

In evaluating the operating

performance and profitability of Vina San Pedro, Elton realized that the Company not only

suffers from lack of effective marketing, product line structure and production planning,

but also does not have a strong management team. The Company is anticipating higher

margins in the export markets over the next two to three years, due to poor wine

production yields in France and California this year. However, an expected economic

slowdown in Chile may offset revenue gains abroad.

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