Wdh Pestle Analysis

The PESTLE analysis (Appendix 1) demonstrates that WDH finds itself in a period of unprecedented change. As a result of these significant culminating significant factors, it will, as a minimum, shape future ways of working and at the extreme it has the potential to impact on core business and threaten business sustainability. The turbulent times also holds the potential for a period of significant opportunity. However, the increasing threats to our previously stable income streams does increase risk and as such environmental scanning is essential to ensure that income and cash flow is maximised.

The Debt and Financial Inclusion (DFI) Service is presently responsible for the collections of rents and service charges in excess of £120m which is the primary source of income for WDH to fund its operations.

1.2 Analyse the needs and expectations of stakeholders of an organisation

'A stakeholder is any group or individual with an interest or a stake in the operations of a company or organisation - anyone who can affect or be affected by its activities. Stakeholder analysis is the process identifying an organisation's stakeholders and assessing their influence, so as to manage relationships with them.'

Source: Chartered Management Institute: Stakeholder analysis and management - checklist 234

Failure to recognise stakeholders views and opinions comes at a cost. Some stakeholders have the potential to make or break an organisation due to their power and influence. However it is recognised that stakeholders have differing levels of influence upon it and therefore in order to manage the individual stakeholder relationship it is necessary to understand each of them taking into account the following:

What are their needs or concerns?

What affects or influences them?

What motivates them?

What potential threats or opportunities do they represent?

What is their actual and previous behaviour?

In order to ensure WDH continues to deliver effective services which satisfy stakeholder considerations whilst delivering business objectives, it is necessary to regularly evaluate its main stakeholders (see Appendix 2).

The power interest grid below is used to map the level of interest different stakeholders have in the operations of WDH and the power they have to affect it. The level of engagement is therefore reliant on where the stakeholder organisation is situated at anyone time. It is imperative that an appropriate and timely method of communication is utilised to ensure that stakeholder 'buy in' is maximised which reduces the risk of issues or views