Women in Cabs Service
Essay by sri chait • December 9, 2016 • Case Study • 395 Words (2 Pages) • 1,196 Views
Competitor Analysis
Major competitors in the Woman driven abs segment are
- Shecabs
- Priyadarshini Taxi services
- Gcabs
- ViraCabs
- Angel Cabs
- Ola cabs
- Uber Cabs
Competitor Offering-
Priyadarshini Cab service- Service beagn in 2008. The main aim of the startup was to empower women from economically and socially backward classes.
Value proposition-
Safety for women
Driven by women
GPS enabled cab service
Available 24/7
Round the city and tourist spot.
Special packages for senior citizens and daily pick up- drop.
Shetaxi
SHetaxi | Sakha Cabs | |
Tag line | India’s first safe taxi for women, family and kids | Safe transport solutions for women |
Fleet | 25 cabs | 10 cabs |
Customer base | 7000+ customers | |
Points of parity | ||
Points of difference | Improved driving behavior and the Sheforce, control over speed, safety meter etc. Personal safety alert switches to the Sheforce and passengers inside the car. Personal safety mobile app 24/7 Security control room. |
Launched in Kerala in November 2013. Entrepreneurial model designed to target working professional women, students and tourists.
Tag line- India’s first safe taxi service for women, family and kids.
Customer base- 7000+ of whom 50% are repeat customers.
Value proposition-
Systems to ensure safety such as
Safe
Unconventional
Transformational
Differentiated offerings-
Viable cab business in Kerala.
Collaborate with Shetaxi and implement their best practices as they have been given a sustainable business model report by the World Bank in 2015.
G cabs
Fleet- 160 CNG Swift Dzires
Status- Acquired by OlaCabs
Shecabs
Hyderabad based startup
Tagline- For her by her
Points of differentiation
GPS tracking system
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