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1,176 7p Marketing Strategy Essays: 351 - 375 (showing first 1,000 results)

Last update: November 15, 2018
  • International Marketing Relationships

    International Marketing Relationships

    pointProblem statement: the impact of international consumer relationship marketing weighed against the impact of country image branding Internationalization has been a striking trend for many years now, and will be a recurring one for many years to come. The only problem is, changes in every environment, be it economic, social, political, technological or legal, is an inescapable phenomenon. Strategies have to be adapted to changing environments, and when a company decides to expand internationally, the

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    Essay Length: 2,376 Words / 10 Pages
    Submitted: September 25, 2011 Essay by people
  • Market-Driven Initiatives

    Market-Driven Initiatives

    Strategic marketing is one of the key components to a business. It plays an important role in designing and implementing the business's objectives and its performance. A business should be very responsive and competitive to market changes because of the current trend of dynamic markets and ever-changing innovation and technologies. Without strategic marketing, consumers could not be engaged to a brand, which will lead the business to be left far behind its competitors. In my

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    Essay Length: 280 Words / 2 Pages
    Submitted: September 26, 2011 Essay by sharifahn74
  • Marketing and Feminism

    Marketing and Feminism

    There exists a continuing discourse around feminism and its role within marketing and consumer research. In the 1990s a number of papers advocating feminist analyses of marketing and consumer phenomena appeared in the literature. Feminist contributions highlighted the masculinist ideology of marketing and consumer thought (Hirschman, 1993, Fischer and Bristor, 1994), how this might impact upon and contribute to consumer and marketing research in practice (Stern 1992, Bristor and Fischer, 1993, Penaloza, 1994, Woodruffe 1996,

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    Essay Length: 910 Words / 4 Pages
    Submitted: September 27, 2011 Essay by people
  • Pyramid Fitness Marketing Plan

    Pyramid Fitness Marketing Plan

    EXECUTIVE SUMMARY: Pyramid Fitness is a highly advanced gym that offers many unique fitness programs. A member's training and time produced here will pay off as time flies by. Our trainers and nutritionists are fully educated on how the body works and what ways they can transform a person's body to the shape they desire. Our staff members are fully licensed to ensure our success. We are dedicated to making each member's experience with us

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    Essay Length: 3,452 Words / 14 Pages
    Submitted: September 27, 2011 Essay by jiareas
  • Access Kenya Company Ltd Market Annalysis

    Access Kenya Company Ltd Market Annalysis

    INTRODUCTION Market analysis of a company involves making an analysis of it's internal and external environments. This is made possible by use of the either of the following tools. 1. Michel Potter's 5 competitive forces of industry analysis. These include the following i. Existing competitions. ii. Substitute products. iii. Threat of new entrants into the market. iv. Bargaining power of suppliers. v. Bargaining power of buyers All these forces combined affect both the market position

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    Essay Length: 2,299 Words / 10 Pages
    Submitted: September 27, 2011 Essay by people
  • Marketing

    Marketing

    When looking at numerous theoretical disputes and postulates (from the early to the contemporary ones), one might argue that the social class concept is more complete and comprehensive than the notion of income when considering their relevance in understanding and explaining consumption and buyer behavior. The reasoning behind this varies. Although social class is often associated with higher income, income still presents only one of many characteristics of social class. Individuals or families of different

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    Essay Length: 337 Words / 2 Pages
    Submitted: September 28, 2011 Essay by people
  • Strategy

    Strategy

    Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy management Strategy

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    Essay Length: 283 Words / 2 Pages
    Submitted: September 29, 2011 Essay by people
  • Cooper Industries Corporate Strategy

    Cooper Industries Corporate Strategy

    Corporate Strategy of Cooper Acquisitions with manufacturing focus Decentralized operations and central control over corporate policy Acquire companies with stable earnings or earnings countercyclical Value Added Manufacturing - Focus on products that served basic needs and that were manufactured with mature production technologies Acquisition candidates possess its own strongest assets Retain original brand names Focused on companies manufacturing in US Market What Next? Cooper Industries Case Study on Diversification Slide 1: Good day to all!

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    Essay Length: 2,570 Words / 11 Pages
    Submitted: September 29, 2011 Essay by people
  • Bangladesh Marketing Plan

    Bangladesh Marketing Plan

    Before you complete this marketing plan template and start using it, consider the following: 1. Do your research. You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you can complete the template. By having the right information to hand you also can be more accurate in your forecasts and analysis. 2. Determine who the plan is for. Does it have more than one purpose? Will

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    Essay Length: 389 Words / 2 Pages
    Submitted: September 29, 2011 Essay by people
  • Dell Marketing Mix

    Dell Marketing Mix

    Product: Dell believes that, 'Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer'. Dell provides a wide variety of both business class and home/consumer class products and services. Dell designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to individual customer requirements. A few examples of products for individual and professional

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    Essay Length: 347 Words / 2 Pages
    Submitted: September 29, 2011 Essay by people
  • Essay on the Black Market

    Essay on the Black Market

    I have to write a reasearch paper on the black market. I am currently attending Liberty University and i have a Theology class and an economics class that i am currently attending in the fall. I think that this website will help me in my classes and also help me complete my assignments on time. I am 5'9" and i weigh 155 pounds. I am from Grenada, MS and i am age 24. My goal

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    Essay Length: 291 Words / 2 Pages
    Submitted: September 29, 2011 Essay by people
  • Marketing Management 530

    Marketing Management 530

    Check Your Understanding: 1. A marketing intelligence system is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. 2. A trend is direction or sequence of events that has some momentum and durability. 3. Society shapes the beliefs, values, and norms that largely define tastes and preferences. 4. The last step in the marketing research process is to make the decision. 5. Research that is designed

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    Essay Length: 1,554 Words / 7 Pages
    Submitted: September 29, 2011 Essay by emortero
  • Marketing Paper

    Marketing Paper

    Competitive advantage is one of the most important goals a company wants to have over its competitors. In our position our product is unique making it different from everyone in the market place. Our main competition is against brand names such as Apple and Blackberry. These companies already made a name for themselves and give consumers a sense of reliability which our product doesn't have .As of intratype competition well-known brand names is the main

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    Essay Length: 450 Words / 2 Pages
    Submitted: September 29, 2011 Essay by people
  • Internet Article Marketing

    Internet Article Marketing

    Article marketing has been used by professionals for nearly as long as mass print has been available. In paper-print form (as opposed to online forms), article marketing is utilized commonly by business owners as a means of obtaining free press space. A business provides useful content to the newspaper and in return the newspaper prints the business contact information with the given article. Because newspapers and other traditional media are expected to present content on

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    Essay Length: 454 Words / 2 Pages
    Submitted: September 30, 2011 Essay by people
  • Internet Article Marketing

    Internet Article Marketing

    Article marketing has been used by professionals for nearly as long as mass print has been available. In paper-print form (as opposed to online forms), article marketing is utilized commonly by business owners as a means of obtaining free press space. A business provides useful content to the newspaper and in return the newspaper prints the business contact information with the given article. Because newspapers and other traditional media are expected to present content on

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    Essay Length: 454 Words / 2 Pages
    Submitted: September 30, 2011 Essay by people
  • Marketing

    Marketing

    With the development of society the entertainment,industry is playing an increasingly important role in people daily life. People need relax their body and relieve their pressure after work. This makes entertainment more necessary for people. People are taking enormous pressure from life and work, so they need entertainment to balance their mental so that they can survive in the crucial world. Entertainment industry has several types' activities, such as media, games, sports, gambling, etc. Every

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    Essay Length: 1,657 Words / 7 Pages
    Submitted: October 1, 2011 Essay by people
  • Walmart Corporate Strategy

    Walmart Corporate Strategy

    1. a. Corporate Strategy Before analyzing Wal-Mart's corporate strategy, it is important to decide what business it is in. For example, if Wal-Mart is in the business of selling consumer goods such as TV's, sheets, clothes, etc then it is pursuing a concentric strategy by entering the food business. However, this changes depending on how you analyze what business Wal-Mart is in. Wal-Mart is in the business of selling everything customers need in their everyday

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    Essay Length: 1,584 Words / 7 Pages
    Submitted: October 1, 2011 Essay by people
  • Marketing Research

    Marketing Research

    The purpose of this report is to give an overview about how Qatar Airways is working to be more popular and accepted, and to estimate different strategies the company is using to attract more people. These methods or strategies can be summarized in three points: First, the relationship between the state of Qatar and Qatar Airways, as well as the role of Qatar in every step of the company development This will be examined in

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    Essay Length: 657 Words / 3 Pages
    Submitted: October 1, 2011 Essay by people
  • What Are the Strategies That Used by Digi.Com Bhd in Order to Increase Their Brand Image

    What Are the Strategies That Used by Digi.Com Bhd in Order to Increase Their Brand Image

    What Are The Strategies That Used By Digi.Com Bhd In Order To Increase Their Brand Image Digi is a one of the wide and famous telecommunications in Malaysia, which is known by every single in the Malaysia. In addition Prior to the liberalization of the telecommunications industry in Malaysia, Digi had a virtual monopoly on telecommunications services in Malaysia. Other than that, Digi Telecommunications Sdn. Bhd is one of the major telecommunication company monopolised the

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    Essay Length: 854 Words / 4 Pages
    Submitted: October 2, 2011 Essay by people
  • India Market Brief - Cosmetics and Toiletries Industry

    India Market Brief - Cosmetics and Toiletries Industry

    INDIA MARKET BRIEF COSMETICS AND TOILETRIES INDUSTRY Market Overview Many of the world's popular cosmetics brands entered the Indian market in the 1990s as the Indian market opened up to foreign companies. The cosmetics and personal care industry has been growing at an average rate of 15-20 percent for the last few years. Growth has come mainly from the low and medium-priced categories, which account for 90 percent of the cosmetics market in terms of

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    Essay Length: 2,010 Words / 9 Pages
    Submitted: October 2, 2011 Essay by people
  • Comprehensive Strategies for Wallmart

    Comprehensive Strategies for Wallmart

    Comprehensive strategies for Wal-Mart: Wal-Mart should use market development strategy to enter the Pakistani market. As the population of Pakistan consist of 17 billion people and most of the people belong to low-middle income group. Wal-Mart is well known for its low cost strategy and has a large range of products. They can use these strengths in an effective manner to take the advantages from the opportunities exists in the market of Pakistan.  Wal-Mart

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    Essay Length: 913 Words / 4 Pages
    Submitted: October 2, 2011 Essay by john1986
  • Kudler Fine Foods Alliance Strategies

    Kudler Fine Foods Alliance Strategies

    Kudler Fine Foods Alliance Strategies Stakeholders are usually said to be a "unique strategic tool" in creating alliances that help an organization in meeting its overall business strategy. Kudlers' stakeholders includes both internal and external such as company employees, suppliers, consumers, competitors and government agencies. Creating alliances with its networked internal and external stakeholders is very essential for improved performance. Kudler Fine Foods can follow a number of strategies in creating alliances with its stakeholders.

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    Essay Length: 351 Words / 2 Pages
    Submitted: October 2, 2011 Essay by JennJetta
  • Introduction to Marketing

    Introduction to Marketing

    marketing is process by which companies create values and build strong customer relationship and capture customer value in return.customers are rfegarded as the primary focus of every organisation.In no circumstances can organisation exist without its customers.they are imporatant people so far as marketing is concern.marketing requires certain process for its to be effective.These are: UDERSTANDING THE MAREKET PLACE OF CONSUMERS-That is getting to know the the needs, and demand for your product.there are five marketing

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    Essay Length: 264 Words / 2 Pages
    Submitted: October 3, 2011 Essay by 54321
  • Intodctiobn to Marketing

    Intodctiobn to Marketing

    marketing is process by which companies create values and build strong customer relationship and capture customer value in return.customers are rfegarded as the primary focus of every organisation.In no circumstances can organisation exist without its customers.they are imporatant people so far as marketing is concern.marketing requires certain process for its to be effective.These are: UDERSTANDING THE MAREKET PLACE OF CONSUMERS-That is getting to know the the needs, and demand for your product.there are five marketing

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    Essay Length: 286 Words / 2 Pages
    Submitted: October 3, 2011 Essay by people
  • Marketing Analysis of Disc Golf

    Marketing Analysis of Disc Golf

    The purpose of the Titan Disc Golf Association will be to provide opportunities for association and interaction with members of the student population on the disc golf courses of Orange County. The club will also serve to introduce and aide students in becoming better disc golf players. The club will make every effort to spread awareness of disc golf throughout the CSUF community. Our organization will strive to create new opportunities for students to play

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    Essay Length: 251 Words / 2 Pages
    Submitted: October 3, 2011 Essay by msstelz