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Last update: May 24, 2020
  • Pepsico, Inc. Case Study

    Pepsico, Inc. Case Study

    Company Background PepsiCo, Inc. is known to be one of the greatest American corporations that manufactures food, snacks, and what we all know and love, carbonated and uncarbonated drinks. PepsiCo consists of the fusion of Pepsi Cola and Frito Lay, which took place in 1965. In my tour, I learned that Pepsi-Cola was created and founded on August 28, 1898 by Caleb Bradham, who was a pharmacist from North Carolina. Later in the years, Frito-Lay

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    Essay Length: 2,132 Words / 9 Pages
    Submitted: December 3, 2017 Essay by Ashley Dickens
  • Case Study Air Bnb

    Case Study Air Bnb

    COHEN LévanaB312/4/2017 S T R A T E G Y M A N A G E M E N T Pr. Nathalie Garson UCLA case study: AIR BNB ésultat de recherche d'images pour "air bnb" Airbnb is an online marketplace and hospitality service, enabling people to lease or rent short-term vacation rentals, apartment rentals, homestays, hostel beds, or hotel rooms. The company does not own any lodging; it receives percentage service fees from both guests

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    Essay Length: 729 Words / 3 Pages
    Submitted: December 6, 2017 Essay by levhd95
  • Ucamart Case Study

    Ucamart Case Study

    CHAPTER 1 INTRODUCTION 1.1 Introduction . Technology can be the knowledge of techniques, processes, or it can be embedded in machines, computers, devices and factories, which can be operated by individuals without detailed knowledge of the workings of such things. The human species use of technology began with the conversion of natural resources into simple tools. Similarly, information or knowledge that is spread easily and quickly to all corners of the world in line with

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    Essay Length: 8,132 Words / 33 Pages
    Submitted: December 10, 2017 Essay by Fireboy Akmal
  • Case Study Espresso Lane to Global Markets

    Case Study Espresso Lane to Global Markets

    We are considering expanding Espressamente in the markets of Brazil, China, Germany, India, Japan, the United Kingdom and the United States. In order to prioritize the best potential market for growth, we conducted a country screening (exhibit 1) against economic, political, sociocultural and competitive forces in each market1 and identified numerous success factors2 (exhibit 2). Of these, the most important are coffee consumption, sales, and income per capita, as these imply use of disposable income

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    Essay Length: 546 Words / 3 Pages
    Submitted: January 16, 2018 Essay by Amy Patel
  • Fit to Table - a Case Study in Training and Development

    Fit to Table - a Case Study in Training and Development

    Fit to Table - A Case Study in Training and Development Problem Statement Fit to Table, a small startup company, has recently encountered issues with employee morale, policy compliance, and removal of an employee from the business. Management is seeking guidance on how to address the aforementioned issues legally while upholding the best company culture. Analysis Anika Jensen, VP Human Resources, needs to first look through all policies and determine which acts described are a

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    Essay Length: 278 Words / 2 Pages
    Submitted: January 21, 2018 Essay by Ashqbsel
  • McDonald’s India Case Study

    McDonald’s India Case Study

    1. Executive Summary This case study analysis was assigned to us to examine why McDonald’s bold expansion to Tier II cities of India had not been followed. Since its entry to the Indian market in 1995, McDonald’s had grown steadily up to 2008. In fact, it had achieved a strong market share (16%) in key markets such as Delhi and other Tier I cities even with the presence of its key competitors such as Pizza

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    Essay Length: 1,118 Words / 5 Pages
    Submitted: February 5, 2018 Essay by Imerygg
  • McDonalds Case Study

    McDonalds Case Study

    Nazzala Zakka Wali 29117367 Operation Management Assignment: Mcdonald’s Corp 1. Positioning of McDonald’s as a fast food business McDonald’s is a fast food company that was founded in 1940 started by McDonald’s brothers. Restaurant operated in San Bernardino, California, United States. They rechristened their business as a hamburger stand. The first time a McDonald’s franchise used the Golden Arches logo was in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman,

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    Essay Length: 1,169 Words / 5 Pages
    Submitted: February 6, 2018 Essay by Nazzala Wali
  • National Cranberry Case Study

    National Cranberry Case Study

    Sath Arjdthanoo Thaer Sabaana Jory Simmons National Cranberry Cooperative Case Study Introduction As one of the leaders in the cranberry industry, National Cranberry Cooperative (NCC) was an organization formed and owned by growers of cranberries. The organization was very successful; however, on February 14, 1996, Hugo Schaeffer, vice president of operations at NCC, came to realize that its operation had problems at receiving plant #1 [RP1]. After he reviewed last fall’s process operation, he realized

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    Essay Length: 1,241 Words / 5 Pages
    Submitted: February 6, 2018 Essay by theosa14
  • Air Bar Case Study

    Air Bar Case Study

    Principles of Marketing by Rohail Ashraf Marketing Project Report – Group 8 Osama Zahid – 19110201 Talha Ayaz – 19110280 Eesha Nadeem – 19020507 Namrah Qureshi – 19110287 Mahad Imran – 20020288 ________________ Contents Introduction 3 Product Description 3 Product Need 4 Market Audit ………………………………………………………………………………….4 PEST Analysis 4 Competitor Analysis 6 S.T.P (Segmenting, Targeting and Positioning) 6 Segmentation: 6 Targeting: 6 ∙ Private Schools 7 ∙ Architects 7 Positioning: 7 Marketing Strategy 8 Price: 8

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    Essay Length: 4,122 Words / 17 Pages
    Submitted: February 6, 2018 Essay by talhaayaz
  • Family Dollar Case Study

    Family Dollar Case Study

    1. TIME CONTEXT: (2009) 1. VIEWPOINT: Howard Levine, CEO of Dollar Family Stores, Inc. 1. V-M-V Statement Vision * To be the best small-format convenience and value retailer serving the needs of families on neighborhoods. * To provide a wide array of items to our customers and give them the best value at competitive prices. Mission Family Dollar Stores, Inc. is committed: * To continue to strive in implementing new and improved technologies to stores

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    Essay Length: 1,588 Words / 7 Pages
    Submitted: February 10, 2018 Essay by Cendric Clemente
  • Zipcar Case Study

    Zipcar Case Study

    1. What is the major issue?` 1. What are the major options the company could possibly consider? * Zipcar should focus on trying to retain a large portion of Zipsters after graduation of college and into their professional careers. The continuation of corroboration with universities is a great idea and initiative to try and create a Zipster culture. College is where many lifestyle choices are made and often adopted for the remainder of the person's

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    Essay Length: 656 Words / 3 Pages
    Submitted: February 12, 2018 Essay by Thom Cvln
  • Fin 488 - Financial Analysis

    Fin 488 - Financial Analysis

    Financial Analysis Risks Risk Factors Liquidity Services has relevant risks that an investor must take into consideration. The company relies heavily on contracts. These contracts can change and it is possible that Liquidity Services could be outbid which would result in the loss of these contracts. The contracts account for around forty percent of the company’s entire revenue. Another risk an investor must be aware of is the intense competition in this particular industry. The

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: February 12, 2018 Essay by rossomca
  • Dropbox Case Study

    Dropbox Case Study

    ________________ Resultado de imagem para dropbox logo Resultado de imagem para catolica lisbon logo Problem Statement Dropbox is a downloadable app that allows users to share, sync and store files and have access to those files both from their personal computers as from their smartphones. It was founded in April 2007 by Drew Houston, the current CEO of the company, and by Arash Ferdowsi, the current chief technology officer. Dropbox was launched to the public

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    Essay Length: 2,244 Words / 9 Pages
    Submitted: February 18, 2018 Essay by mmm123
  • Aldi Strategy Case Study

    Aldi Strategy Case Study

    http://hrportugal.pt/wp-content/uploads/2015/06/4.png Nova School of Business and Economics Undergraduate Strategy Fall Semester 2015/2016 Case-Study 2 Submitted on 11/12/2015 By Group I: Inês Andrade, nº 12876 Inês Carvalho, nº 12854 Mara Sousa, nº 12644 Rodrigo Ramos, nº 12853 Question 1 One of many ways that Aldi explores scale economies is standardizing the products sold in every store, which allows them to get its products in high quantities. As more quantities are bought from the suppliers Aldi increases

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    Essay Length: 1,396 Words / 6 Pages
    Submitted: February 20, 2018 Essay by Rodrigo Ramos
  • Bus 400 Whole Foods Case Study

    Bus 400 Whole Foods Case Study

    1. 1. 1. Because Whole Foods focused on highest quality natural and organic foods, products are expensive. Compared to other supermarkets, Whole Foods has much higher gross margin and profit margin. Among the four supermarkets, Supervalu's revenue has declined each of the past several years. Thus, they have a negative profit margin because of a net loss. Kroger has the lowest gross margin because their strategy is "Customer 1st" and "low price." This strategy drives

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    Essay Length: 717 Words / 3 Pages
    Submitted: February 25, 2018 Essay by Zixuan Wang
  • Case Study Harmonix

    Case Study Harmonix

    At the beginning of their business , Harmonix products centered over the marketing philosophy known as “production orientation ”. Production orientation is a marketing strategy that focuses on producing products/services based on the capabilities of a company,rather than consumer demand or market need. This form of orientation was very much evident in the beginning being that Harmonic developed a software that they believe is what the people wanted at that time. Harmonic did not

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    Essay Length: 367 Words / 2 Pages
    Submitted: March 1, 2018 Essay by shadia1997
  • Saa Business Case Study

    Saa Business Case Study

    TABLE OF CONTENTS 1. EXECUTIVE SUMMARY….. .1 2. INTRODUCTION .2 3. NEW & IMPROVED VISION, MISSION AND STRATEGIC INTENT STATEMENT .2 4. PEFORM A SITUATIONAL AND INDUSTRY ANALYSIS .4 4.1 INDUSTRY ANALYSIS .4 4.2 INDUSTRY LIFE CYLE: SOUTH AFRICAN AIRLINE INDUSTRY .7 4.3 SWOT ANALYSIS .7 4.4 PESTLE ANALYSIS .8 4.5 THE FIVE FORCE MODEL OF COMPETITION … 12 5. MITIGATING STRATEGIES……………… 14 5.1 9 Ps of MARKETING MIX………………………… 14 5.2 DIFFERENTIATION STRATEGY 17 5.3

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    Essay Length: 8,913 Words / 36 Pages
    Submitted: March 4, 2018 Essay by Justice Tsatsa
  • Canon Case Study

    Canon Case Study

    “Strategic Planning at Canon with a co-operative corporate style” Cranefield College Of Project and Programme Management MODULE 4 Transformational Corporate Strategy I, the undersigned, hereby declare that this assignment is entirely my own work, and that it has not previously been submitted to any other Higher Education Institution. I also declare that all published and unpublished sources have been fully acknowledged and properly referenced. This includes figures, tables and exhibits. Where modified by me, this

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    Essay Length: 1,811 Words / 8 Pages
    Submitted: March 5, 2018 Essay by Hilton Swart
  • Bluntly Media Case Study

    Bluntly Media Case Study

    ________________ Executive Summary: Bluntly Media was formed in the year 1990, it provides direct market services to various other companies, Bluntly Media provides services in both traditional and e-marketing sectors. The main customers of Bluntly Media operates in various diversified sectors such as banks, retail industry and various fashion and business magazines. Since its incorporation, the company expands extremely positively and remain quite profitable, especially in the late 1990s. Prior to the financial crises, Bluntly

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    Essay Length: 3,821 Words / 16 Pages
    Submitted: March 8, 2018 Essay by Muhammad Shoaib
  • Pets.Com Case Study

    Pets.Com Case Study

    Name - Savan Bhanderi Student ID - 213424189 Case Study: PETS.COM Summary: Pets.com lived fast and died young. It was created in 1998, went public in 1999 and went out of business in 2000. At the time of its IPO, Pets.com seemed to have all the potential in the world to become the leader of the online pet supplies industry, but it took almost no time for the company to fold alongside many other dot-com

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: March 12, 2018 Essay by Savan B
  • Zara Case Study

    Zara Case Study

    FONYUY ELVIS NOWONG B00334047 Introduction. Zara is a Spanish company created in 19 by Amancio Ortega Gaoan and Rosalia Mera in Galicia. It is part of a multinational group Industria de Disceno Textil (Inditex), with seven Zara-like brand, Masssimo, Pull and Bear, Dutti , Zara home, Bershka, Stradivarius, Uterques and Oysho. Zara is globally present in 93 markets, 2,213 stories and 39 online markets (Inditex annual report, 2016 page 15). Zara sales fashionable designs and

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    Essay Length: 3,208 Words / 13 Pages
    Submitted: March 23, 2018 Essay by shey24
  • Deere & Company - Case Study

    Deere & Company - Case Study

    NewLogoNDU.gif Deere & Company Case Study By Nicola Sleiman El Hakim MBS 640 Strategic Operations Management Dr. Atef Harb Submitted on 21-02-2018 We have to acknowledge that success doesn’t come that easy. Especially when we talk about successful companies like the historical Deere & Company who has been able to keep their legacy living up to 1 years. Being one of the biggest manufacturing company in the world, always striving for quality, innovation and solution,

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    Essay Length: 1,027 Words / 5 Pages
    Submitted: March 26, 2018 Essay by Nicola Hakim
  • Hazel Case Study

    Hazel Case Study

    CASE STUDY 1: HAZEL Case Study 1 Nguyen Khanh Linh - 30115113 City University of Seattle February 4, 2018 ________________ Case Study 1 Introduction and Overview First of all, I will summarize the Hazel case: At to begin with, business was somewhat moderate, yet once individuals acknowledged Hazel was accessible, numerous solicited her to take mind from their yards. A few people were just happy to turn the work over to her; others changed from

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    Essay Length: 2,803 Words / 12 Pages
    Submitted: March 30, 2018 Essay by Khánh Linh
  • A Case Study About Pepsi Co's Place Strategy

    A Case Study About Pepsi Co's Place Strategy

    MARKETING MIX: PLACE Place is one of the group of variables in the marketing mix. Place includes company activities that make the product available to the target market. Specifically, place includes the following marketing tools: channels, coverage, location, inventory, transportation, and logistics. These marketing tools are essential in engaging your customer by knowing how to reach them. For further understanding of the place strategy, we are going to make use of Pepsi Company as the

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    Essay Length: 897 Words / 4 Pages
    Submitted: April 4, 2018 Essay by Ralph John Gabuya
  • Accounting Case Study

    Accounting Case Study

    Ayers The case study requested for ethical analysis revolves primarily around a work challenge faced by Oliver Bloom, who has just received a promotion to accounting manager at Dex Corporation’s headquarters in Raleigh, NC. Oliver was promoted to this position as part of his participation in the Leadership Development Program that company founder’s Neha Kaur and James Murphy setup for future development leaders and executives to become well acquainted with the challenges and details of

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    Essay Length: 1,446 Words / 6 Pages
    Submitted: April 5, 2018 Essay by jj4433