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  • Case Study

    Case Study

    or Business Ethics courses. This collection of quality cases and essays on business ethics addresses some of the most pertinent ethical issues in today's business environment. It goes well beyond matters of fraud and public relations to consider standards of professionalism, corporate decision-making structure, the interface between ethical theory and economic practice. New To This Edition top * 50% New cases and essays o Including: "Baxter and the Dialyzer Crisis" "Marketing Ethics" "Vioxx" "Dennis K.

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    Essay Length: 2,208 Words / 9 Pages
    Submitted: August 8, 2011 Essay by people
  • Apple Inc Case Study

    Apple Inc Case Study

    Executive Summary Apple Inc. is a company that designs, manufactures, and then sells desktop and notebook computers, portable digital music players, and cell phones. It also creates software like the OS X operating system, iLife, iTunes, or QuickTime; and peripherals such as printers or storage devices that go with these products. The biggest challenge Apple is facing is that consumers are reluctant to pay for songs and thus, Apple is losing customers to its competitors

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    Essay Length: 294 Words / 2 Pages
    Submitted: August 8, 2011 Essay by mona87
  • Whole Foods Case Study

    Whole Foods Case Study

    Unit Five Whole Foods Market 2007 Case Study Analysis Introduction Please do not forget to submit your completed paper to TWO places this week only - to the dropbox and to the Turnitin Program (See the separate Turnitin Announcement,;) This paper is to conduct an in-debt analysis of Whole Foods Market. In this paper we will discuss the strengths, weaknesses, opportunities, threats and key issues faced by the company and how the company will implement

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    Essay Length: 1,022 Words / 5 Pages
    Submitted: August 8, 2011 Essay by people
  • Bmw Group Case Study

    Bmw Group Case Study

    Introduction Fundamentally, the automobile industry is a textbook example of an industry where economies of scale pay a very important role. While there may be dozens of players around the world who produce, support and work with the industry, there are only a few producers who can claim to have a significant share of the market. Similarly, even though cars are produced in almost every developing and developed nation, only a few countries contribute in

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    Essay Length: 1,909 Words / 8 Pages
    Submitted: August 9, 2011 Essay by people
  • American Home Products Corporation - Case Study

    American Home Products Corporation - Case Study

    Write UP On AMERICAN HOME PRODUCTS CORPORATION: Company Overview Background Information: American Home Products Corporation (AHP), is a pharmaceutical company. The company was based in Madison, New Jersey, USA. They were known for manufacturing the over-the-counter (OTC) drugs Robitussin and the analgesic Advil (ibuprofen), as well as the prescription drugs Premarin and Effexor, which both boast over US$3 billion in sales annually. American Home Product Corporation (AHP), a highly growing American company, has four business

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    Essay Length: 1,537 Words / 7 Pages
    Submitted: August 9, 2011 Essay by people
  • Global Communications Case Study

    Global Communications Case Study

    Global Communications (GC) is facing many issues. Restructuring of the organization is required to offer services and cut costs. Global Communications can better compete locally and globally to increase revenue and profits. One issue that Global Communications is facing is the depreciation of stock by more than 50 %. Stockholders do not have confidence in the success of the company. Global Communications is also facing a competitive marketplace where everyone in the industry is competing

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    Essay Length: 997 Words / 4 Pages
    Submitted: August 9, 2011 Essay by people
  • Shelley Study Guide

    Shelley Study Guide

    SHELLEY STUDY GUIDE Shelley was often regarded as if he were some kind of monster, because of his immorality and impiety. But at the same time, people who knew him well thought of him as being an angel--a pure, unearthly, spiritual sort of person. Shelley has received very mixed reviews. Aldous Huxley, for example, said that "Shelley was a cross between an angel and a white slug." Many readers and critics have thought of him

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    Essay Length: 4,181 Words / 17 Pages
    Submitted: August 9, 2011 Essay by people
  • Enron Case Study

    Enron Case Study

    What in Gladwell's article do you find most compelling? Is there anything you disagree with? Gladwell's article is a point of view and its trying to tell the story from that point of view. Talent V/S Performance - People were getting hired within departments because of perception of talent and not because of their performance in the previous role. In a larger context this translates into lack of accountability. People like Lou Pai mismanaged Enron's

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    Essay Length: 800 Words / 4 Pages
    Submitted: August 10, 2011 Essay by people
  • Case Study on Cimb

    Case Study on Cimb

    Chapter 1 INTRODUCTION Quality of a product or service refers to the perception of the degree to which the product or service meets the customer's expectations. In other words, quality can be interpreted as "Customer's expressed and implied requirements are met fully". Other versions include: "the totality of features and characteristics of a product or service that bears on its ability to meet a stated or implied need" [ISO, 1994], "fitness for use" [Juran, 1988],

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    Essay Length: 528 Words / 3 Pages
    Submitted: August 10, 2011 Essay by people
  • Traffic Jam in Dhaka City - Case Study

    Traffic Jam in Dhaka City - Case Study

    Traffic jam is one of the major and severe problem of Dhaka city and it is becoming more severe day by day due to rapid increase of private car in proportion to increase of road. A distance which is supposed to take only 15minutes to travel takes more than 1hour in the weekdays. Problems become unbearable in some special occasion like during Ramadan, before hartal etc. As a result there is huge demand among the

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    Essay Length: 654 Words / 3 Pages
    Submitted: August 10, 2011 Essay by people
  • Giant Hypermarket Case Study

    Giant Hypermarket Case Study

    This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia. It is a subsidiary of Dairy Farm International Holdings (DFI) and is headquartered in Shah Alam, Selagor. In this paper, firstly we focus our analysis in identifying the Strength-Weaknesses-Opportunities-Threats (SWOT) of Giant; in addition, we constructed a SWOT Matrix for Giant where we identified the

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    Essay Length: 848 Words / 4 Pages
    Submitted: August 11, 2011 Essay by people
  • Ibm Turnaround to Growth Case Study

    Ibm Turnaround to Growth Case Study

    In 1960s IBM's head Thomas Watson Jr. invested $5 billion in the company for development of new technology products such as the System/360 computer, hard disk, floppy disk, checkout terminals and FORTRAN computer language. This investment really paid off and made IBM the biggest and most dominant player in Information Technology industry. This move also paved path for the arrival of the IBM PC in the coming decade. Such factors to innovate and heavily invest

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    Essay Length: 539 Words / 3 Pages
    Submitted: August 11, 2011 Essay by people
  • Nescafe Coffee Case Study

    Nescafe Coffee Case Study

    The origins of NESCAFÉ harks back to the year 1930, when Brazil had a substantial surplus of coffee, and needed help preserving it. Upon the request of the Brazilian government, Nestlé began abrewin'! With the simple idea of adding water to make a delicious cup of coffee, an entire coffee history was born. very cup of coffee has a rich and flavourful back-story. Let us take you to the equatorial region, where you can discover

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    Essay Length: 387 Words / 2 Pages
    Submitted: August 13, 2011 Essay by people
  • A Case Study in Nescafe Market Segmentation

    A Case Study in Nescafe Market Segmentation

    A Case Study in Nescafe Market Segmentation 1. Profile of the company Nestle Philippines is a robust and stable organization, proud of its role in bringing the best food throughout the Filipino consumers' lives. It produces and markets products under some of the country's well-known brands: Nescafe, Nido, Nestea, Milo, Maggi, and Bear Brand. Its product range includes coffee, milk, infant nutrition, infant food, beverage, non-dairy creamer, food, ice cream and chilled dairy, breakfast cereals

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    Essay Length: 1,887 Words / 8 Pages
    Submitted: August 13, 2011 Essay by people
  • Ikea Case Study

    Ikea Case Study

    Organization's History: IKEA is a private company which controlled by INGKA Holding B.V. which is a Dutch corporation. It started its business of home products' design and sell ready-to-assemble furniture in Sweden. Its products cover every part of the home that it hopes as long as people need furniture, they will think of IKEA at first. IKEA get many awards. From 2006, IKEA has been named to business Week's List of the Best Global Brands

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    Essay Length: 5,642 Words / 23 Pages
    Submitted: August 13, 2011 Essay by people
  • Woody 2000 - Project Management Case Study

    Woody 2000 - Project Management Case Study

    Background The Custom Woodworking Company is a small-to-medium sized custom furniture and cabinet making company, with head-office and a spacious plant site at Industrial Estates, Someplace, BC. Its Chairman and Chief Executive Officer is Ron Carpenter now in his late-sixties. His wife Mrs. Emelia Carpenter, being an aggressive business woman and somewhat younger than her husband, now effectively runs the company. Ron Carpenter is affectionately known to all as "Woody" and so the company is

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    Essay Length: 1,805 Words / 8 Pages
    Submitted: August 14, 2011 Essay by people
  • Course Project - Project Manager Situational Case Study

    Course Project - Project Manager Situational Case Study

    Assume you are the project manager for a new business venture. This venture will require financing, but once completed, will generate revenue and, eventually, a profit over cost. For CP-1, you are to write a Project Proposal with enough detail to convince investors to finance your idea. This Project Proposal will require detailed cost and revenue estimates and a credible schedule to win investor support. Select a venture of personal interest. Read the Proposal Requirements

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    Essay Length: 873 Words / 4 Pages
    Submitted: August 14, 2011 Essay by people
  • Ethel's Chocolate Lounges Case Study

    Ethel's Chocolate Lounges Case Study

    Ethel's Chocolate Lounges Case Study Describe the type of consumer buying decision that best describes the choice to indulge at Ethel's. The type of consumer buying decision that best describes the choice to indulge at Ethel's Chocolate Lounge is limited decision making. This type of decision making requires low level involvement. There are five factors that determine the level of involvement. The first is previous experience with the product. Most consumers have some previous experience

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    Essay Length: 759 Words / 4 Pages
    Submitted: August 14, 2011 Essay by people
  • Tesco Case Study - Recruitment and Selection

    Tesco Case Study - Recruitment and Selection

    ASSIGNMENT TESCO RECRUITMENT AND SELECTION EVERY LITTLE HELPS QUESTIONAIRE Q: Define the terms recruitment and selection. How do these processes enable an organisation like Tesco to get the right people to fill its posts? Ans: As for any organization recruitment and selection is a main process which needs a strategic approach that allows the company to make the best out of this process. Recruitment In general Recruitment is the process of identifying that the organization

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    Essay Length: 1,269 Words / 6 Pages
    Submitted: August 14, 2011 Essay by people
  • Google Case Study

    Google Case Study

    Despite the history of Google is not very long, it is already the dominant company in the market of internet search engines and other online services. However, competition in this industry is keen. As we know, Google has numerous competitors including Yahoo! and Microsoft. Therefore, this report is writing for two objectives. The first one is to analyze forces most likely to bring about major change to the search industry within the next three to

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    Essay Length: 954 Words / 4 Pages
    Submitted: August 14, 2011 Essay by people
  • Case Study About the Coca-Cola Company

    Case Study About the Coca-Cola Company

    case study about the coca-cola company. The Coca-Cola Company introduced Diet Coke in 1982. This was the first extension of the Coca-Cola and Coke trademarks. In two years' time, Diet Coke was the top-selling diet soft drink in the world. Today, Coca-Cola produces nearly 450 brands in more than 200 countries and rates as one of the most recognizable trademarks in the world. The trademark "Coca-Cola" was registered in the US Patent Office on January

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    Essay Length: 269 Words / 2 Pages
    Submitted: August 14, 2011 Essay by people
  • Rugmark Case Study

    Rugmark Case Study

    RUGMARK is a voluntary labeling program founded in India which tries to ensure that a product is made without the use of child labor. The program focuses on the hand-knotted carpet industry which holds a significant portion of the export market in India. The issues at stake here are the rights of children and the sovereignty of nations to decide their own policies regarding labor standards in their countries. Low labor costs are often the

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    Essay Length: 291 Words / 2 Pages
    Submitted: August 15, 2011 Essay by people
  • Study Alone or with a Group

    Study Alone or with a Group

    There are a variety of different methods that an individual might use to study for a particular exam, interview, or other similar purpose, but one of the most effective ways of studying a particular subject is to study with a study group. Study groups allow students or employees to work together with other individuals that are studying similar material so that each individual can help the other members of the group learn the material related

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    Essay Length: 408 Words / 2 Pages
    Submitted: August 15, 2011 Essay by people
  • A Field Study of People's Perception of E-Governance Awareness, Corruption, and Trust

    A Field Study of People's Perception of E-Governance Awareness, Corruption, and Trust

    A field study of people's perception of e-governance awareness, corruption, and trust By Rakesh Belwal and Khalid Al-Zoubi Faculty of Business, Sohar University, Sohar, Sultanate of Oman Abstract Purpose - The purpose of this paper is to assess the efforts made by Jordan in the direction of e-governance and people's perception of corruption, trust, and e-governance. Design/methodology/approach - Desk research was conducted using secondary data sources followed by a field survey conducted with 412 sample

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    Essay Length: 288 Words / 2 Pages
    Submitted: August 15, 2011 Essay by people
  • Gome Case Study Anaylsis

    Gome Case Study Anaylsis

    Gome Case Study Anaylsis Join AllFreePapers.com Category: Business Autor: andrey 08 March 2011 Words: 1256 | Pages: 6 Parties involved in case: Gome - Leading specialized home appliance chain Vs The Color Television Price Alliance (9 core members including Konka, TCL, Hisense, Skyworth, Prima, Rowa, LG, Panda and Westlake) Problem Statement: The color television manufactures have joined hands to form an alliance and decided to control the prices of the color television in the China

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    Essay Length: 1,295 Words / 6 Pages
    Submitted: August 15, 2011 Essay by people

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