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  • Alang Ship Breaking Case Study

    Alang Ship Breaking Case Study

    The life of a ship or a vessel is generally 25-30 years, beyond which it is declared unfit for further use. At the end of its sailing life, a ship is sold to recover valuable steel which on an average comprises 95% of the total bulk of the ship, a process widely known as ship breaking. Ship recycling in its current form has a total market turnover of approximately $1.5 billion per annum2 and is

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    Essay Length: 557 Words / 3 Pages
    Submitted: August 7, 2011 Essay by people
  • Coca Cola Case Study

    Coca Cola Case Study

    The History: The birth of a refreshing idea best know today and always as Coca-Cola was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with

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    Essay Length: 1,529 Words / 7 Pages
    Submitted: August 7, 2011 Essay by people
  • Dell Strategic Formulation Case Study

    Dell Strategic Formulation Case Study

    The arrival of Dell Computer Corporation (DCC) in 1984 brought another milestone into already existing computer technological arena. Since its inception, DCC has used innovative marketing strategies to move the computer market to a different level and today DCC ranks among the World's largest computer systems companies. Dell pioneered the culture of selling personal computers directly to the customers without the involvement of the middleman. This concept has set Dell Computer Corporation apart from other

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    Essay Length: 894 Words / 4 Pages
    Submitted: August 8, 2011 Essay by people
  • Case Study

    Case Study

    or Business Ethics courses. This collection of quality cases and essays on business ethics addresses some of the most pertinent ethical issues in today's business environment. It goes well beyond matters of fraud and public relations to consider standards of professionalism, corporate decision-making structure, the interface between ethical theory and economic practice. New To This Edition top * 50% New cases and essays o Including: "Baxter and the Dialyzer Crisis" "Marketing Ethics" "Vioxx" "Dennis K.

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    Essay Length: 2,208 Words / 9 Pages
    Submitted: August 8, 2011 Essay by people
  • Apple Inc Case Study

    Apple Inc Case Study

    Executive Summary Apple Inc. is a company that designs, manufactures, and then sells desktop and notebook computers, portable digital music players, and cell phones. It also creates software like the OS X operating system, iLife, iTunes, or QuickTime; and peripherals such as printers or storage devices that go with these products. The biggest challenge Apple is facing is that consumers are reluctant to pay for songs and thus, Apple is losing customers to its competitors

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    Essay Length: 294 Words / 2 Pages
    Submitted: August 8, 2011 Essay by mona87
  • Whole Foods Case Study

    Whole Foods Case Study

    Unit Five Whole Foods Market 2007 Case Study Analysis Introduction Please do not forget to submit your completed paper to TWO places this week only - to the dropbox and to the Turnitin Program (See the separate Turnitin Announcement,;) This paper is to conduct an in-debt analysis of Whole Foods Market. In this paper we will discuss the strengths, weaknesses, opportunities, threats and key issues faced by the company and how the company will implement

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    Essay Length: 1,022 Words / 5 Pages
    Submitted: August 8, 2011 Essay by people
  • Bmw Group Case Study

    Bmw Group Case Study

    Introduction Fundamentally, the automobile industry is a textbook example of an industry where economies of scale pay a very important role. While there may be dozens of players around the world who produce, support and work with the industry, there are only a few producers who can claim to have a significant share of the market. Similarly, even though cars are produced in almost every developing and developed nation, only a few countries contribute in

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    Essay Length: 1,909 Words / 8 Pages
    Submitted: August 9, 2011 Essay by people
  • American Home Products Corporation - Case Study

    American Home Products Corporation - Case Study

    Write UP On AMERICAN HOME PRODUCTS CORPORATION: Company Overview Background Information: American Home Products Corporation (AHP), is a pharmaceutical company. The company was based in Madison, New Jersey, USA. They were known for manufacturing the over-the-counter (OTC) drugs Robitussin and the analgesic Advil (ibuprofen), as well as the prescription drugs Premarin and Effexor, which both boast over US$3 billion in sales annually. American Home Product Corporation (AHP), a highly growing American company, has four business

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    Essay Length: 1,537 Words / 7 Pages
    Submitted: August 9, 2011 Essay by people
  • Global Communications Case Study

    Global Communications Case Study

    Global Communications (GC) is facing many issues. Restructuring of the organization is required to offer services and cut costs. Global Communications can better compete locally and globally to increase revenue and profits. One issue that Global Communications is facing is the depreciation of stock by more than 50 %. Stockholders do not have confidence in the success of the company. Global Communications is also facing a competitive marketplace where everyone in the industry is competing

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    Essay Length: 997 Words / 4 Pages
    Submitted: August 9, 2011 Essay by people
  • Decision Making in Various Spheres of Life = Airasia Case

    Decision Making in Various Spheres of Life = Airasia Case

    The person always seeks to obtain information that assist in decision making in various spheres of life. You may find one person who wishes to invest a certain amount has so he may be looking for a lot of information to assist it in making the right decision in the investment process. In addition, there may be a person or a group of persons to have a specific project they wish to know a lot

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    Essay Length: 289 Words / 2 Pages
    Submitted: August 10, 2011 Essay by people
  • Enron Case Study

    Enron Case Study

    What in Gladwell's article do you find most compelling? Is there anything you disagree with? Gladwell's article is a point of view and its trying to tell the story from that point of view. Talent V/S Performance - People were getting hired within departments because of perception of talent and not because of their performance in the previous role. In a larger context this translates into lack of accountability. People like Lou Pai mismanaged Enron's

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    Essay Length: 800 Words / 4 Pages
    Submitted: August 10, 2011 Essay by people
  • Consolidated Products - When Phil Jones Case

    Consolidated Products - When Phil Jones Case

    When Phil Jones took over as manager of Consolidated Products the entire plant became divided. On one side were the assembly workers and machine operators, and on the other, was the supervisors and plant manager. The days of open two way communication where information flowed freely from top management to the line workers, vise versa, were long gone. Almost all communication was at a standstill. The only information that was flowing was orders and demands

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    Essay Length: 758 Words / 4 Pages
    Submitted: August 10, 2011 Essay by people
  • Case Study on Cimb

    Case Study on Cimb

    Chapter 1 INTRODUCTION Quality of a product or service refers to the perception of the degree to which the product or service meets the customer's expectations. In other words, quality can be interpreted as "Customer's expressed and implied requirements are met fully". Other versions include: "the totality of features and characteristics of a product or service that bears on its ability to meet a stated or implied need" [ISO, 1994], "fitness for use" [Juran, 1988],

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    Essay Length: 528 Words / 3 Pages
    Submitted: August 10, 2011 Essay by people
  • Specality Toys Case

    Specality Toys Case

    1) Use the sales forecaster's prediction to describe a normal probability distribution that can be used to app the demand distribution. Sketch the distribution and show its mean and standard deviation. Solution: for finding the mean and standard deviation wish to use the following lines of case Specialty senior sales forecaster predicted an expected demand of 20000 units with a probability of 0.90 that the demand will between 10k and 30k. This tells that 90%

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    Essay Length: 1,360 Words / 6 Pages
    Submitted: August 10, 2011 Essay by people
  • Traffic Jam in Dhaka City - Case Study

    Traffic Jam in Dhaka City - Case Study

    Traffic jam is one of the major and severe problem of Dhaka city and it is becoming more severe day by day due to rapid increase of private car in proportion to increase of road. A distance which is supposed to take only 15minutes to travel takes more than 1hour in the weekdays. Problems become unbearable in some special occasion like during Ramadan, before hartal etc. As a result there is huge demand among the

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    Essay Length: 654 Words / 3 Pages
    Submitted: August 10, 2011 Essay by people
  • Case Analysis for Skype

    Case Analysis for Skype

    For over a century communication through wired means has utilized the all too familiar invention of Alexander Graham Bell. The long solo reign at the top for the common telephone has enjoyed periodic technical enhancements, but nothing too strikingly different from a consumer's point of view. The invention of the personal computer, networking protocols and then Internet has paved the way for innovations in the communications industry that is leading to nothing short of a

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    Essay Length: 8,140 Words / 33 Pages
    Submitted: August 11, 2011 Essay by people
  • Giant Hypermarket Case Study

    Giant Hypermarket Case Study

    This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia. It is a subsidiary of Dairy Farm International Holdings (DFI) and is headquartered in Shah Alam, Selagor. In this paper, firstly we focus our analysis in identifying the Strength-Weaknesses-Opportunities-Threats (SWOT) of Giant; in addition, we constructed a SWOT Matrix for Giant where we identified the

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    Essay Length: 848 Words / 4 Pages
    Submitted: August 11, 2011 Essay by people
  • Ibm Turnaround to Growth Case Study

    Ibm Turnaround to Growth Case Study

    In 1960s IBM's head Thomas Watson Jr. invested $5 billion in the company for development of new technology products such as the System/360 computer, hard disk, floppy disk, checkout terminals and FORTRAN computer language. This investment really paid off and made IBM the biggest and most dominant player in Information Technology industry. This move also paved path for the arrival of the IBM PC in the coming decade. Such factors to innovate and heavily invest

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    Essay Length: 539 Words / 3 Pages
    Submitted: August 11, 2011 Essay by people
  • Lorex Pharmaceuticals Test Case Summary

    Lorex Pharmaceuticals Test Case Summary

    Lorex Pharmaceuticals The Case: Lorex Pharmaceuticals has come up with a new product, Litanol. This medicine seems to have a high potential which is developed for the treatment of high blood pressure. Company has come up with a manufacturing line and production is supposed to be begin next Monday. Following points are considered while analyzing the case: 1. The marketing team has decided to sell Litanol in sealed 10-ounce bottles, packaged in cases of 12

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    Essay Length: 639 Words / 3 Pages
    Submitted: August 12, 2011 Essay by rishikawas
  • Nescafe Coffee Case Study

    Nescafe Coffee Case Study

    The origins of NESCAFÉ harks back to the year 1930, when Brazil had a substantial surplus of coffee, and needed help preserving it. Upon the request of the Brazilian government, Nestlé began abrewin'! With the simple idea of adding water to make a delicious cup of coffee, an entire coffee history was born. very cup of coffee has a rich and flavourful back-story. Let us take you to the equatorial region, where you can discover

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    Essay Length: 387 Words / 2 Pages
    Submitted: August 13, 2011 Essay by people
  • A Case Study in Nescafe Market Segmentation

    A Case Study in Nescafe Market Segmentation

    A Case Study in Nescafe Market Segmentation 1. Profile of the company Nestle Philippines is a robust and stable organization, proud of its role in bringing the best food throughout the Filipino consumers' lives. It produces and markets products under some of the country's well-known brands: Nescafe, Nido, Nestea, Milo, Maggi, and Bear Brand. Its product range includes coffee, milk, infant nutrition, infant food, beverage, non-dairy creamer, food, ice cream and chilled dairy, breakfast cereals

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    Essay Length: 1,887 Words / 8 Pages
    Submitted: August 13, 2011 Essay by people
  • Case 13.2: The Downfall of Uptown

    Case 13.2: The Downfall of Uptown

    Case 13.2: The Downfall of Uptown Question 01: What Consumer trends determined Reynolds' marketing strategy for Uptown cigarettes? Answer: Reynolds Tobacco Company used the basic marketing strategy which is to define target market and develop a marketing mix for it. They selected Blacks as the target market because, Blacks smoke in greater numbers than other population segments. Reynolds identified that, 34% of the Blacks smoke, compared to 28.8% of Whites and 29.1% of the total

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    Essay Length: 327 Words / 2 Pages
    Submitted: August 13, 2011 Essay by people
  • How Human Resource Capabilities Affect the Organisations' Performance? the Case of Electronic Industry in the Uk

    How Human Resource Capabilities Affect the Organisations' Performance? the Case of Electronic Industry in the Uk

    HOW HUMAN RESOURCE CAPABILITIES AFFECT THE ORGANISATIONS' PERFORMANCE? THE CASE OF ELECTRONIC INDUSTRY IN THE UK Azhdar Karami School for Business and Regional Development, University of Wales, Bangor, UK a.karami@bangor.ac.uk Session H-2 Abstract The impact of the Human Resource (HR) capability on the firm's performance and its involvement in developing business strategies are becoming increasingly important particularly in high tech Small and Medium-sized Enterprises (SMEs). Not surprisingly, the main debate in HRM, particularly in SMEs,

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    Essay Length: 7,203 Words / 29 Pages
    Submitted: August 13, 2011 Essay by people
  • Ikea Case Study

    Ikea Case Study

    Organization's History: IKEA is a private company which controlled by INGKA Holding B.V. which is a Dutch corporation. It started its business of home products' design and sell ready-to-assemble furniture in Sweden. Its products cover every part of the home that it hopes as long as people need furniture, they will think of IKEA at first. IKEA get many awards. From 2006, IKEA has been named to business Week's List of the Best Global Brands

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    Essay Length: 5,642 Words / 23 Pages
    Submitted: August 13, 2011 Essay by people
  • Woody 2000 - Project Management Case Study

    Woody 2000 - Project Management Case Study

    Background The Custom Woodworking Company is a small-to-medium sized custom furniture and cabinet making company, with head-office and a spacious plant site at Industrial Estates, Someplace, BC. Its Chairman and Chief Executive Officer is Ron Carpenter now in his late-sixties. His wife Mrs. Emelia Carpenter, being an aggressive business woman and somewhat younger than her husband, now effectively runs the company. Ron Carpenter is affectionately known to all as "Woody" and so the company is

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    Essay Length: 1,805 Words / 8 Pages
    Submitted: August 14, 2011 Essay by people

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