Customer Care Service in Specific Organizations - McDonalds

This paper is about the analysis of customer care service in specific organizations. The writer has chosen McDonald's as its company. For the first part, a brief overview on customer care is presented to introduce the readers to the main topic. As it approaches the middle part, the actual application of the customer care concepts in McDonald's is discussed. Topics included are the specific practices and policies of McDonald's in extending superior product and customer service to its internal and external customers, issues relating to customer service and examples of their treatment regarding the said issues, and others. For the last part, a conclusion/recommendation section is added to formally end up the discussion.

What is the importance of quality customer service in a business' success? As experts on customer service says, anybody can compete on a product. You can differentiate your price, product, etc. However, you also need to consider differentiating your service. Excellent customer service combined with efficiency is the best tool for any type of business in any type of industry. Nevertheless, fundamental principles in the art of customer service vary for every culture and race. Certain factors like culture, history, religion and others require customization or modification for some principles. That is why they should be considered in identifying what specific practices are acceptable in extending customer service for specific customers in a specific country or race.

The success of McDonald's, since its first opening up to the present, can be attributed to its very strong culture that bonds together its franchisees. Their main driver in everything they accomplished is people, from the brand ambassadors of their customers (employees) up to the customers themselves.

Organizational culture is a relatively enduring, interdependent symbolic system of values, beliefs, and assumptions evolving from and imperfectly shared through organizational members' interaction allowing them to ascribe common meanings to the encountered stimuli in the organizational context. These functions are accomplished by mediating the implicit and explicit rules that act as cultural warrants. Simply stated, it is the way things are done around the place. And for McDonald's, their vision statement is Quality, Service, Convenience, and Value (QSCV). These beliefs are their