The Board of Celcom Axiata Berhad

Controlling involves ensuring that performance does not deviate from standards. Controlling consists of three steps, which include establishing performance standards, comparing actual performance against standards, and taking corrective action when necessary (Allen, 2013).

The Board of Celcom Axiata Berhad had adopted the Directors’ Code Ethics as an effective way to control the board of directors since 2012 as prescribed by the Companies Commission of Malaysia and the same is adhered all times. The corporate culture of uncompromising integrity is applicable across the Group and the Code of Conduct manual applicable to employees provides guidance on high ethical business standards and guidelines. The code serves as a guideline for employees conduct in the workplace and business conduct when dealing with external parties. The Code of Conduct is disseminated throughout to employees of Celcom through its intranet and as part of its enforcement and submitting their declaration to adhere.

Celcom also organized board meetings and attendance for the purpose to maintain the reputation and performance of the company. The calendar for Board meetings providing scheduled dates for meetings of the Board, Board committees and AGM (Annual General Meeting). Board Annual Calendar providing major items on the agenda for each financial year are fixed for the whole year in advance so as to enable Management to plan ahead and ensure the Board meetings are booked into their respective schedules. The aim for the Board meets is to set the tone for the company overall medium to long-term strategy and to discuss and challenge Celcom’s business strategy and plan and the following year’s budget.

Besides, Celcom also prepare the guidelines on misconduct and discipline of the company to control the discipline of employees. These guidelines govern the actions to be taken in managing the misconduct of employees, who breach the Code of Conduct and Practice or do not comply with the expressed and implied terms and conditions of employment. The Code of Conduct and Practice has also been extended to contractors and suppliers of the subsidiaries of Celcom (Annual Report Celcom Axiata Berhad, 2014)