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Last update: January 6, 2016
  • Marketing Case

    Marketing Case

    I think Foley should pursue more pursue on Facebook . Nowdays , people are so tired of so many advertisements full of every gap of their normal life . Their subconscious tell them to remember an ad is not necessary at all. But Facebook is different. Because this is a "communication platform" which customers can personal involvement and construction. Customers post content , show their own personality. Facebook also have some functions that can announce

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    Essay Length: 300 Words / 2 Pages
    Submitted: March 24, 2013 Essay by 4100120458
  • Business Strategy on Lenovo

    Business Strategy on Lenovo

    PEST ANALYSIS Based on the financial results for FY2011, Lenovo has achieved a steady market growth and has recorded an annual market share of 13% in the worldwide PC market. China is still the company's main sales driver as it has achieved a record annual market share of 29.5%. This motivates us to analyse the business environment and strategic situation of the PC industry in China using PEST analysis. POLITICAL The political aspect in the

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    Essay Length: 858 Words / 4 Pages
    Submitted: March 25, 2013 Essay by bentan
  • Jetblue Airways Marketing Mix

    Jetblue Airways Marketing Mix

    JetBlue Airways Corp. is one of the major American low-cost airline and one of the best examples of a succeeding business because of excellent customer service based on low operating cost relative to the superior product offering (offer a product superior to competitors at affordable prices). JetBlue is established in 1999 by David Needleman and commenced operation only February 11, 2000 with new Airbus A320 aircraft operating between Buffalo and Ft. Lauderdale (Nasdaq 2011). In

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    Essay Length: 1,346 Words / 6 Pages
    Submitted: March 26, 2013 Essay by Daniil
  • Marketing Paper

    Marketing Paper

    Growth Our management team has projected 3.7% growth faster than the industry in all areas except net income percent., or 10% overall. Allround has forecasted 20% growth in the third period, when a new product becomes available. Following the initial increase to 20% in period 3 and 15% in 4, the numbers have been projected to decline back down to 10% growth. Our primary metrics for growth measurement will be market share and income statement.

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: March 27, 2013 Essay by masoncd92
  • Emerging Market

    Emerging Market

    Emerging markets have become important target markets for international business. The reasons for it are as follows: Growing middle class in emerging markets Firms participate in international business to seek opportunities for growth through market diversification. The growing middle class in emerging markets has a significant influence in the demand increase for such firms. With a decent income, the middle class is able to purchase various consumer products, such as electronics, cars, automobiles, and services

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    Essay Length: 308 Words / 2 Pages
    Submitted: March 27, 2013 Essay by guoxi1228
  • Asa Marketing

    Asa Marketing

    With the use of examples review current advertisements banned by the ASA. Critically analyse the rules imposed by the ASA, are they reflective of public demand. ASA are the UK's independent regulator of advertising in all media. They ensure that the ads being produced are legal, decent, honest and truthful by using the advertising codes and by seeing if the ads meet their regulations. Referring to the L'Oreal foundation make up advertisements, ASA decided that

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    Essay Length: 1,321 Words / 6 Pages
    Submitted: March 27, 2013 Essay by nishamattu
  • An Analysis on the Marketing Mix of P&g

    An Analysis on the Marketing Mix of P&g

    An Analysis on the Marketing Mix of P&G Procter&Gamble (P&G) is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods. It was founded,in 1837 by William Procter and James Gamble which is one of the largest consumer products companies in the world. In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list,

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    Essay Length: 318 Words / 2 Pages
    Submitted: March 28, 2013 Essay by 23shadow
  • The Walt Disney Company Employs the Vertical Integration Strategy, Diversification Strategy and Global Strategy

    The Walt Disney Company Employs the Vertical Integration Strategy, Diversification Strategy and Global Strategy

    The Walt Disney Company employs the vertical integration strategy, diversification strategy and global strategy. Vertical integration strategy As we discussed in the question 3, the Walt Disney Company pursues distinct vertical integration strategy in its different business lines. The Walt Disney Company is fully vertically integrated in studio entertainment, media networks and Internet and direct marketing. It involves in every stage of the value chain in these industries and adds 100 percent value in these

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    Essay Length: 516 Words / 3 Pages
    Submitted: March 30, 2013 Essay by cai3027
  • Proposal on Market of Small Hotel

    Proposal on Market of Small Hotel

    Problem statement and Objectives The research topic of this study is analyzing a market of small hotels in Almaty, by defining the proper marketing strategic planning for the Hotel ALMA. In connection with the prospect of tourism development in Kazakhstan, there is a demand in the service sector, including the hotel industry. Thus, we have to analyze and estimate the significance of the small hotels and the reasons for its existence. According the topic, the

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    Essay Length: 1,079 Words / 5 Pages
    Submitted: March 31, 2013 Essay by Zarek
  • Defining Marketing

    Defining Marketing

    Defining Marketing Ken Drake MKT/421 March 5, 2013 Mark McClintock Defining Marketing. Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client (Perreault, Cannon, McCarthy, 2011 page 6). We, as individuals or groups, practice marketing without even thinking about it, and if we are in business for yourselves, we become

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    Essay Length: 815 Words / 4 Pages
    Submitted: April 1, 2013 Essay by fixitman2
  • Managing Risks in Financial Markets

    Managing Risks in Financial Markets

    Case Study: Sumitomo Managing Risks in Financial markets Saad Group, Al-Khobar, Saudi Arabia July 2006 Managing Risks in Financial markets Case Study: Sumitomo July 2006 1 Analyzing Sumitomo I received my first lessons in commodity trading from my father when I was still a teenager, well preceeding my years at Cargill. My father had the unfortunate privilege of taking delivery of a carload of eggs because he owned the nearby egg futures. On that occasion

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    Essay Length: 3,750 Words / 15 Pages
    Submitted: April 3, 2013 Essay by sachi.02f
  • Marketing Case

    Marketing Case

    Identify the Macro-environment The role of marketing is to connect the resources and capabilities that exist in an organization with outside marketing opportunities available to the organization. An understanding of customer needs is important in fulfilling this role. External factors like economic, political, legal, social, cultural, and technological positions are crucial as well. These factors will assistant in an organizations ability to service its customers as the needs change. These external factors are also known

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    Essay Length: 230 Words / 1 Pages
    Submitted: April 5, 2013 Essay by saniyyah
  • The Marketing Mix

    The Marketing Mix

    The marketing mix comprises of the 4 P's which is product, price, place and promotion. This is the various marketing elements that is in control by an organisation with regards to its target market. This is pivotal to any type of marketing strategy that Intel may have in place because the marketing mix is the foundation of the strategy. In this section, Intel's marketing mix will be discussed. 1) Product Intel has a range of

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    Essay Length: 321 Words / 2 Pages
    Submitted: April 7, 2013 Essay by Nabeelosman
  • Marketing Plan

    Marketing Plan

    LESSON: MARKETING MANAGEMENT TITLE: EDUCATION FOR INDUSTRY ASSIGNMENT TYPE: MARKETING PLAN SUPERVISOR: MUHSIN BAYIK ATTENDENCEES: DILEK BAYHAN ZEYNEP YENER Contents 1. Overview 3 1.1 Why and When a marketing plan is needed? 3 1.2 What is a marketing plan? 3 2. Executive Summary: Purpose and Mission 4 3. Project Schedule 5 4. Situation Analysis 5 4.1 Company Analysis 5 4.2 Current Products Analysis 6 4.3 Current Competitors: 7 4.4 SWOT ANALYSIS: 8 5. Marketing Strategy

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    Essay Length: 3,295 Words / 14 Pages
    Submitted: April 7, 2013 Essay by bayhand
  • Marketing Plan for Blackberry Playbook

    Marketing Plan for Blackberry Playbook

    Basically customers are facing a big issue because they are not finding the exact electronic device that will satisfy their needs. It's either a great camera but slow internet or a high speed internet or device full of applications but with an expensive price. Furthermore customers are not feeling convenience with carrying the electronic device because it's too heavy and big "1.6 Pounds". Customers need a product with affordable price, in which all type of

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    Essay Length: 717 Words / 3 Pages
    Submitted: April 7, 2013 Essay by common
  • Kudler - Differentiating Between Market Structures

    Kudler - Differentiating Between Market Structures

    Differentiating Between Market Structures Shari Kraus ECO/365 April 8, 2013 Michael Blakley Kudler Fine Foods is a premiere gourmet food store that offers its customers the finest in meats, produce, seafood, wine, and cheeses. Kudler Fine Foods purchases only the freshest and best foods from local organic farmers. Kathy Kudler founded Kudler Fine Foods in 1988 because she wanted to give people the ultimate dining experience with the best foods available. This essay will show

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    Essay Length: 1,277 Words / 6 Pages
    Submitted: April 9, 2013 Essay by shari66
  • Marketing Case

    Marketing Case

    The term business analysis refers to the discipline of identifying needs within a business, and determining the appropriate solution. These solutions may include changes in the organization itself, strategic development or development of new policies. The person who takes on the responsibility of business analysis is called a business analyst. When the time inevitably comes for some sort of change, the business analyst has several techniques at his disposal. Precisely which techniques are used will

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    Essay Length: 1,753 Words / 8 Pages
    Submitted: April 9, 2013 Essay by mayank1990
  • Marketing Management

    Marketing Management

    I. Threat of new entrant (Low) According to Grant (2008), new entrants come into a market place when the profit margins are attractive and the barriers of entry are low. This will affect the competitiveness of the industry, hence, effecting profit. Analyzing through the barriers of the Indian textiles industry, it is hard for new entrants to enter the market without high capital requirements. For example, Suryalata S.M.L. produce in large economies of scale, hence

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    Essay Length: 410 Words / 2 Pages
    Submitted: April 9, 2013 Essay by aisyah69
  • Marketing Management

    Marketing Management

    BBDO Worldwide Marketing Management BA 530 Amanda S. Mgbodille March 12, 2013 Grantham University One of the leading advertising agencies in United States of America is BBDO Worldwide. The agency headquarter is located at New York. In the 1891 George Batten's Batten Company started this advertisement agency and in the year 1928 another agency called Barton, Durstine and Osborn merged with the Batten's advertising agency and thus BBDO was formed which stands for Batten, Barton,

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    Essay Length: 975 Words / 4 Pages
    Submitted: April 14, 2013 Essay by sygma2020
  • Marketing Guidelines

    Marketing Guidelines

    Format and Guidelines for Writing Executive Summary Reports (and writing in general!) Goal: To give you practice writing in a short, disciplined manner, please use the following organization and format in your writing for this class. Assume your audience is the VP of Marketing of your organization or the sponsor organization. Organization 1. Introduction/Key Issues. State the purpose of the report and specify the key issues in the business situation that will be addressed in

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    Essay Length: 627 Words / 3 Pages
    Submitted: April 14, 2013 Essay by pushtoonyar
  • Marketing Research

    Marketing Research

    MARKETING RESEARCH PAPER 2 Today Ford Motor Company is one the world's largest automakers. The company brand includes Ford and Lincoln. At one point it had Mercury but it ceased production in 2010. The importance of marketing research in developing marketing strategy and tactics for Ford Motor Company is very important and competitive. Ford has a lot of competitors in the automotive industry. Ford conducts market research online and in person. Ford refines and creates

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    Essay Length: 1,038 Words / 5 Pages
    Submitted: April 15, 2013 Essay by lovelady40
  • Marketing Planning

    Marketing Planning

    Table of Content: Page: 1.0 Current Market Situation 3 1.1 The 4 P's 3 1.11 Product 3 1.12 Price 4 1.13 Promotion 4 1.14 Place 5 1.2 PEST Analysis 5 1.21 Economical 5 1.22 Political 6 1.23 Social 7 1.24 Technological 8 2.0 SWOT Analysis 9 2.1 Strengths 9 2.2 Weaknesses 10 2.3 Opportunities 11 2.4 Threats 12 3.0 References 14 Phase 1 * Current marketing situation -marketing audit * SWOT analysis 1.0 Current Market

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    Essay Length: 3,735 Words / 15 Pages
    Submitted: April 17, 2013 Essay by adoli
  • Marketing Integration

    Marketing Integration

    Marketing Management can be related to several scriptures in the bible, however The following scripture is from the New International Version of the Holy Bible- Joshua 1:9: "Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go." This scripture is a direct relation to Marketing Management as well as many other situations that arise professionally and

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    Essay Length: 508 Words / 3 Pages
    Submitted: April 21, 2013 Essay by desmith34
  • Marketing Case

    Marketing Case

    On the basis understanding and insights which provides experience to human, Grounded in the insights and understanding that experience provides, orthodox wisdom means that predicting future accurately is very difficult. However, according to Peter Drucker, it is meaningless to predict future whether it is case for social, political, business-it or economic because it attempts to vision years. Anyhow, Drucker's comment in forecasting future is quite encouraging. This can be said as correct because firms

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    Essay Length: 374 Words / 2 Pages
    Submitted: April 21, 2013 Essay by aany87
  • Energy Strategy

    Energy Strategy

    INTRODUCTION On March 11, 2011 the Headquarters of the United States Marine Corps Public Affairs introduced the Expeditionary Energy Strategy as a new plan to incorporate renewable energy into the Marine Corps. Marine Corps Public Affairs successfully produced and delivered a "sticky" video message. This paper examines the elements responsible for the communication's accomplishment. In addition to outlining the six stickiness principles, the analysis assesses effective communication, schema, and discourse community concepts, which contributed to

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    Essay Length: 1,756 Words / 8 Pages
    Submitted: April 23, 2013 Essay by jciarcia

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